Cynthia Dearin

Five Top Tips on Creating Trust in International Business

29 March, 2021 No Comments

This week, I’ve been reading a great book by Stephen M.R. Covey (son of the author of 7 Habits of

International Product-Market Fit: Making sure your product will sell… before you start selling

5 March, 2021 No Comments

When it comes to selling internationally, big mistakes are often made around product-market fit. When companies are intimately acquainted with the desires and expectations of their domestic customers, they sometimes get complacent. When the time comes to expand to new markets overseas, companies think they can replicate what they’ve done at home overseas and get the same result. But this just isn’t the case, as a bunch of companies have learnt the hard way.

International Market Selection: Four Questions to Ask Yourself

3 February, 2021 No Comments

“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?

In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”

Choosing the Right Market: International Market Entry Barriers

2 February, 2021 No Comments

Interested in expanding your business internationally and learning more about international market entry barriers? Pick up a copy of my

Choosing the Right Market: Final Considerations

1 February, 2021 No Comments

In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls,

How do I source and engage trusted international partners?

17 September, 2020 No Comments

If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming

International Product-Market fit … how much due diligence should I do?

13 September, 2020 No Comments

I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product

tailored-your-international-marketing-strategy

Going global? Here’s why you need a tailored international marketing strategy

29 July, 2020 No Comments

COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…