Camels, Sheikhs and Billionaires:

Your Guide to Business Culture in the Middle East and North Africa

Have you ever considered working or doing business in the Middle East & North Africa (MENA) and decided that the cultural differences made it all too difficult? ​

If so, THIS is for you. Camels, Sheikhs and Billionaires:

• Provides a compelling rationale for why companies should consider the MENA as a potential market
• Demystifies the cultures of the Middle East & North Africa
• Highlights essential information about the commercial environments of the MENA countries
• Takes you through the process of how to do business there, step-by-step
• Sets out strategies for dealing with social and professional situations