AFR BOSS magazine interview with Middle East expert Cynthia Dearin
Cynthia Dearin was interviewed by the Australian Financial Review for AFR BOSS magazine, to talk about her experience living and doing business in the Middle East. Read on, as Cynthia discusses how challenging it is to go against the media’s portrayal of the Middle East region and that it is a sprawling new market, eager to work with Australian business.
“It seems that we are missing out on opportunities because we have a certain view of things and we think it’s too hard. But to be honest, it’s no harder to do business in the Middle East than it is to do business in China” says Cynthia, talking about stereotypes, gender politics and business in the Middle East and North Africa region.
Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East and North Africa is Cynthia Dearin’s new book, outlining business and cultural practices in the MENA region. It includes basic information such as dress standards, greetings, communication styles and business tips, as well as in-depth cultural nuances such as the differences in belief between the Shiite and Sunni Islam and headscarf styles in different cultures.
Order your copy of Camels, Sheikhs and Billionaires today to receive an in-depth look at doing business in the Middle East and North Africa.
Author: Jemima Riley
Jemima Riley is an international business and digital marketing consultant, with a particular focus on Australia’s relations with the Middle East and China. She is Dearin & Associates’ General Manager and has worked across a range of projects that build cultural and economic bridges between Australia and emerging markets.