COVID-19 has created huge disruption in some industries
and opened up massive opportunities in others.
For many companies, there’s never been a better time to ‘go global’ … but how do you get your message across in a new country?
Most business owners assume that they can just “copy, paste” their domestic marketing strategy and get the same great results overseas.
That’s not how it works!
To get your message across and make sales in a new market, you need to understand the cultural context, use the right channels and do enough marketing to get traction.