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episode 47
One key area that many business owners struggle with when it comes to expanding internationally is successfully choose the right market.
On this episode of Business Beyond Borders, Maher interviews Cynthia as she speaks about the market selection process and highlights the common mistakes that companies make when looking to enter a new international market.
This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
Let us know that you’d like to learn more about how we work and a member of our team will be in touch to book an introductory call.
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Dearin & Associates is an international strategy consulting firm that advises companies on international expansion, marketing research and modelling, cross-cultural training and strategic business connections.
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Dearin & Associates is a trading name of Classline Pty Ltd, a company registered in Australia (registered no. ABN 76 071 530 311). Registered office: Suite 2, Level 10,234 George St, NSW 2000.
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