Choosing the Right Market Part 2 with Cynthia Dearin and Maher Hejleh
Market selection is a critical phase when it comes to international expansion.Get it wrong, and you can tank your whole business… get it right and you can catapult it to new heights.In Part Two of this episode around choosing the right market, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
Tune in to find out:
How to implement systems that will allow you to expand with ease
The questions to ask before entering a new international market
The market-entry strategy that will best suit your business
Which trends and data to consider moving forward
Kick-start your international expansion today
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Dearin & Associates is an international strategy consulting firm that advises companies on international expansion, marketing research and modelling, cross-cultural training and strategic business connections.
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