Is our company ready to enter a new market? Do we have the skills, expertise and funding to do so?
Are we confident that we have chosen the right country?
Are we sure that our product or service is right for the target market?
Do we really understand what customers in the market want, and why?
Are we equipped to deal with the cultural nuances of the target market?
How does the regulatory framework of the target market affect our business?
Do we have a cohesive strategy for the market entry?
There is more to international business success than just launching your goods and services in a new market. Forging ahead without planning and research often leads to financial stress and commercial failure… not to mention many sleepless nights.
To succeed in a new market, you need to be confident that you have addressed the seven key areas that determine whether your company will sink or swim in international waters.
This Strategy Stress Test is for self-assessment purposes only. It is provided in good faith without any guarantee or warranty (neither express or implied). It is general in nature, does not represent an offer or undertaking, and does not constitute commercial, financial or legal advice.
Dearin & Associates does not accept any responsibility for any loss or damage occasioning from the use of this Strategy Stress Test, the results generated or their subsequent use.
You should always seek independent professional advice prior to making any decisions that will affect your personal or company circumstances.