International Competitor Analysis: It’s a Red Ocean Out There…

red_ocean_out_there_sussing_out_the_competition-image

Interested in expanding your business internationally and learning more about international competitor analysis? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to […]