Decoding Pricing Strategies: The Power of the Price Visualiser in International Markets
Pricing Variables As you price your product, how much you charge depends on how much profit you need to make. If you want to set a price which lets you make money, you’ll need to capture all of your costs. This is critical to making any new product or market entry profitable, particularly in international […]
International Competitor Analysis: It’s a Red Ocean Out There…
https://vimeo.com/642286388 Interested in expanding your business internationally and learning more about international competitor analysis? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going […]
