Using Social Media to Generate Leads with Tim Hughes
Tim Hughes is a master at creating inbound leads and if you are serious about increasing your online presence, connecting with new customers through social media and improving your sales and marketing strategy, this episode is for you.
Why goal-setting doesn’t work!
It’s January, the month where people get momentarily excited about the year ahead. With the promise of a fresh start, most of us make new year’s resolutions: “I’m going to lose weight, exercise more, drink less, quit Facebook, go to bed on time” … you fill in the blanks! Many of us set goals for […]
Why goal-setting doesn’t work!
Cynthia Dearin shares how you can get clear on what you really want and way before you set a goal to achieve. Tune in to learn more.
Commercial Intelligence: Making Sure Your International Business Fairytale Has a Happy Ending
If you’re in the field of international business, you’ve heard it a thousand times: “Commercial intelligence is vital to the success of an international business venture”. If you’ve been around the traps for long enough, you’ll know how true that is. For those of you wondering what’s so special about commercial intelligence, let me start […]
Why Your Market Entry Strategy Can Make Or Break Your International Business
When you’re expanding a business to a new country, how you take the business into that new international market can make or break the venture. This might sound like a bold claim, but I really believe that the mode of market entry that you choose can have a dramatic impact on how well you do […]
Why Aussie Engineering Firms Should Look Abroad
With Australia’s mining boom well and truly over and infrastructure spending at a low ebb in most Australian states, Australian engineering firms looking to the future are right to wonder where new work will come from. The good news is that because the vast majority of the world’s building and infrastructure market lies beyond our […]
What I learnt from my biggest international mistake …
More than a decade ago, I made an international business mistake, which cost me dearly. I want to tell you about it. I was initially so embarrassed that I couldn’t talk about how I’d stuffed up. But with hindsight, I realise how much that mistake taught me, and I’d like to share the story with […]
Does Your International Marketing Strategy Suck? Here’s Why…
This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. 1. They fall into the #1 trap of international marketing The number one trap of international […]
So… What’s Stopping You From “Going Global”?
Is your company successful at home? Do you believe it could do ten times better if you expanded internationally? I know a lot of businesses and owners in that category. They’re doing quite well in their local market and they’re like “it would so cool to expand to Singapore … and then China” …. or […]
Overwhelmed by Your International Expansion?
As I work with business owners and executives who are expanding their companies internationally, I’ve found that most of them deal with similar challenges as the project ramps up: Competing priorities – with an international business starting to grow alongside the domestic one, there are suddenly lots more things to do and priorities start to […]
