International Product-Market fit … how much due diligence should I do?
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
How “Look After Yourself” became an international brand with Tom Griffith, Co-founder of Emma and Tom
episode 52 How “Look After Yourself” became an international brandwith Tom Griffith, Co-founder of Emma and Tom I hope you’re surviving the madness, wherever you are in the world today. This week, to keep you powering through lockdown, I wanted to bring you something a little lighter and more inspirational than what you’ll get on […]
Why COVID-19 has made international strategy more critical than ever before
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
International Market Selection: Increase your Chances of Success
In Part Two of this episode around Choosing the Best Market Entry Strategy, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
International Market Selection: Common Mistakes
This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market entry strategy, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
Growing Your Business at Home or Overseas with Bryan Santos, Investment Banker with a Difference
episode 45 Growing Your Business at Home or Overseas with Bryan Santos, an investment banker with a difference In this episode, I chat to Bryan Santos, an investment banker with a difference. He helps businesses grow – at home and abroad, by taking a holistic approach to solving the challenges faced by individual companies. Bryan […]
Tips to Penetrate a New International Market with Lee Featherby, Founder and CEO of Powerful Points
episode 24 Tips to Penetrate a New International Market with Lee Featherby, Founder and CEO of Powerful Points In this episode of Business Beyond Borders, Cynthia interviews Lee Featherby, Founder of Powerful Points. From a Perth boy with hopes to join the family business, to starting his own business helping companies share their message effectively, […]
How to Overcome Challenges with Oriana Nasser, Jerusalem Stone Group
episode 12 How to Overcome Challenges with Oriana Nasser, Jerusalem Stone Group For the episode #12 of Business Beyond Borders, I interviewed Oriana Nasser, Managing Director at Jerusalem Stone Group, a Palestinian company specialising in stone and marble quarrying. Oriana has a bachelor’s degree in electrical engineering from San Francisco State University and was the […]
My Skimlinks Journey with Alicia Navarro, CEO and Co-Founder of Skimlinks
episode 11 My Skimlinks Journey with Alicia Navarro, CEO and Co-Founder of Skimlinks This week on the Business Beyond Borders podcast, I interviewed Alicia Navarro – CEO and Co-Founder of London-based Skimlinks. Skimlinks is a content monetization platform, that helps online publishers make money and gain insights from their commerce-related content. Alicia launched her company […]
Women’s Contribution in the Business World with Sheba Nandkeolyar, Multicultural Marketing Expert
episode 09 Women’s Contribution in the Business World with Sheba Nandkeolyar, Multicultural Marketing Expert Our guest this week is Sheba Nandkeolyar – Founder and CEO of MultiConnexions, National Chair of the Australia India Business Council, Board Member the International Advertising Association (IAA) Australia Chapter and Board Member of the Australia India Council. Born and raised […]
