Market Ranking Report

Know where to expand before you invest.

Choosing the right market is one of the most important decisions in international expansion. The wrong choice can cost months of time, significant capital, and internal momentum. The right choice gives your team a clear path forward.

Dearin & Associates’ Market Ranking Report helps you compare and prioritise potential export or expansion markets using a structured, evidence-based approach.

We assess each market against the factors that matter most to your business, then rank them based on commercial attractiveness, accessibility, risk, and strategic fit.

The result is a clear, practical report that helps you decide where to focus next.

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A clearer way to choose your next market

Many companies approach international expansion based on opportunity signals that are incomplete or anecdotal: a distributor enquiry, a trade show conversation, competitor activity, or a general sense that a market “looks promising.”

Those signals can be useful, but they are not enough to justify a serious market-entry decision.

A Market Ranking Report gives you a stronger foundation. It helps you step back, compare options objectively, and identify which markets deserve deeper investigation, investment, or action.

Cynthia Dearin international strategist
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What the report helps you answer

The Market Ranking Report is designed to help leadership teams answer questions such as:

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What's included

Your Market Ranking Report includes:

Market shortlist

A defined set of target markets selected in consultation with your team. This may include countries, regions, states, provinces, or other geographic markets depending on your expansion objectives.

A tailored assessment framework based on the factors most relevant to your business. Criteria may include market size, growth trends, customer demand, competition, ease of doing business, regulatory environment, tariffs, logistics, channel access, cultural fit, and other sector-specific considerations.

Each market is assessed against the agreed criteria, allowing you to compare options on a like-for-like basis.

Markets are scored and ranked to identify the strongest opportunities and the most significant barriers.

We do not simply provide a spreadsheet of scores. We explain what the findings mean, where the strongest opportunities appear to be, and what further questions should be explored before making a final market-entry decision.

The report concludes with practical recommendations on how to move forward, including which markets warrant deeper validation, partner search, customer discovery, or market-entry planning.

Our Advisors

Meet our team of trusted market research experts

Senior Advisor, Defence & Industrial

International Marketing Expert

International Pricing Expert

International Strategist

Our Clients

What our clients say

Get in touch

Speak to an international business strategist

Get in touch to find out how we can help you achieve your international expansion goals.

FREE DOWNLOAD

Download a sample market report

Essential information is marked with an asterisk (*)

Jemima Snow

HEAD OF DIGITAL, United States

Jemima Snow is an international business and marketing consultant specialising in emerging markets, including the Middle East, China and Indonesia.

She has worked across a range of international consulting engagements, including food and beverage market access to Indonesia, investor relations and business development in China, and strategic business connections programs between Australia and the Gulf States.

Based in the San Francisco Bay Area, she works predominantly with technology and manufacturing companies to internationalise their products and services to new markets.

She holds a Bachelor of Arts majoring in Politics from Macquarie University, and a Masters of Commerce, majoring in International Business from the Australian School of Business, University of New South Wales.

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