Want to Crack the Premium Market in Australia & Asia-Pacific?

How Premium Brands Succeed in Australia & Asia-Pacific is a powerful guide for food & beverage, luxury, beauty, fashion, design, tech and B2B brands looking to thrive in one of the world’s most lucrative and stable regions.

Authored by Nicolas Briand, consumer products expert, this guide is packed with proven strategies and insider insights.

What's in the guide

How Premium Brands Succeed in Australia & the Asia-Pacific is a practical guide designed for European consumer brands — from food & beverage and luxury goods to fashion, beauty, and technology — that are exploring new growth opportunities beyond their home markets. It explains why Australia and the wider Asia-Pacific region represent one of the most lucrative frontiers for premium products and shows you how to enter these markets with confidence.

It walks you through the essential steps of international expansion — from validating demand and tailoring your brand to local preferences, to navigating compliance, building partnerships, and avoiding costly missteps — so you can scale successfully and sustainably.

Key takeaways:

Understand the Opportunity: Why Australia’s premium consumers and APAC’s expanding middle class are a powerful match for European quality and storytelling.
Strategic Entry Roadmap: A proven seven-step framework to evaluate market potential, tailor your positioning, and design a winning go-to-market plan.
Navigate Regulation with Confidence: Insights into biosecurity, labelling, and product-specific compliance requirements across Australia and key APAC markets.
Optimise Logistics & Timing: Practical guidance on shipping, seasonality, and product adaptation to ensure product quality and market readiness.
Choose the Right Market Entry Channel: Compare the pros and cons of distributors, agents, e-commerce, retailers, and B2B channels to align with your growth goals.
Leverage Local Networks: How trade organisations, chambers of commerce, and government programs can accelerate your launch.
Learn from Real Success Stories: Case studies from brands like Gucci and St Hugo reveal how localisation and strategic partnerships unlock new audiences.

About the author

Nicolas Briand

Nicolas Briand is an accomplished executive with over 15 years of international leadership experience. He specialises in strategic growth, organisational transformation, and high- stakes negotiation within the industrial, energy, and public transport sectors.

Having held senior leadership positions in globally recognised corporations such as Sonepar and Grainger, Nicolas has consistently driven increased profitability, operational excellence, and the successful execution of complex mergers and restructurings.

If you’re looking for a market entry specialist to help you expand your premium brand abroad, book a Discovery Call with Nicolas!

Want to Crack the Premium Market in Australia & Asia-Pacific?

What's in the guide

Key takeaways:

Nicolas Briand

How Premium Brands Succeed in Australia & Asia-Pacific

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