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Expand your business into Europe and APAC
Get a focused, structured view of how your food or consumer brand is positioned to expand into Europe or Asia – and what to refine.
Expanding into international markets can look straightforward from the outside – but in practice, most brands struggle with where to focus, how to enter, and how to build momentum once they arrive.
Whether you’re already exporting or planning your first move into Europe or APAC, it’s often unclear what’s holding progress back – market choice, route to market, partner strategy, or brand positioning.
In this 15-minute session, we’ll take a practical look at your current position, identify where your international growth is likely to stall, and what to do about it.
What you'll get
In this session, we’ll cover:
- Whether your brand is realistically ready for expansion into Europe or Asia
- Which markets are likely to offer the best commercial opportunity – and which to approach with caution
- How your route to market (including distributors) should be structured for your category
- Where brands like yours typically lose traction when entering new markets
- Clear, practical next steps to move forward with more confidence and less risk
Who this is for
This session is best suited to:
- Food, beverage, and consumer goods brands considering expansion into Europe or Asia
- Businesses with some export activity but limited traction or consistency
- Founder-led teams unsure where to focus their international efforts
- Companies wanting a more structured, commercially viable approach to export growth
Who you'll speak with
Kathryn Read works with food and consumer goods brands to build sustainable international growth across Europe and Asia.
With nearly 30 years’ experience across more than 100 markets – including senior roles in FMCG and almost two decades in infant nutrition – she brings a practical, in-market understanding of how brands successfully expand internationally.
Her approach combines commercial discipline with cultural awareness, helping brands choose the right markets, structure the right partnerships, and build long-term sales – not short-term wins.