#GoGlobal Blog

Explore our latest insights into all things international expansion – from company readiness, to product-market fit, international marketing, culture and more…

Gary Garner

Doing Business in Hong Kong: Why Geopolitics Matters

Geopolitics and doing business in Hong Kong and China. One of the main elements to consider when moving into overseas markets is the geopolitics that surround a territory. For the most part, this is often background noise as the time scales that make any problems manifest are often counted in

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Cynthia Dearin

Why goal-setting doesn’t work!

It’s January, the month where people get momentarily excited about the year ahead. With the promise of a fresh start, most of us make new year’s resolutions: “I’m going to lose weight, exercise more, drink less, quit Facebook, go to bed on time” … you fill in the blanks! Many

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Cynthia Dearin

Why Aussie Engineering Firms Should Look Abroad

With Australia’s mining boom well and truly over and infrastructure spending at a low ebb in most Australian states, Australian engineering firms looking to the future are right to wonder where new work will come from. The good news is that because the vast majority of the world’s building and

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Cynthia Dearin

Australia – a rising fashion star in international markets?

As international retailers like H&M, Zara and Topshop continue to open up throughout Australia, there has been a lot of talk about the death of local fashion labels. But is it really true? The domestic retail market is definitely a competitive and expensive space to play. A relatively small local

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Cynthia Dearin

What I learnt from my biggest international mistake …

More than a decade ago, I made an international business mistake, which cost me dearly. I want to tell you about it. I was initially so embarrassed that I couldn’t talk about how I’d stuffed up. But with hindsight, I realise how much that mistake taught me, and I’d like

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Cynthia Dearin

Girls on top: Women-led SME’s taking on the world – #1

My team and I run the International Business Accelerator, a structured end-to-end teaching and coaching program to help micro-to-medium sized companies build and implement winning strategies for launching their business internationally. This March, we’re excited to be launching the #GirlsGoingGlobal campaign, to coincide with International Women’s Day. As part of this

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Cynthia Dearin

Does Your International Marketing Strategy Suck? Here’s Why…

This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. They fall into the #1 trap of international marketing The number one

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Cynthia Dearin

Is the “next big thing” for your company overseas?

As an SME leader, your top priority is to grow your company. You understand that building a pipeline of work, securing recurring revenue and scaling your business depends upon identifying opportunities and being prepared to capitalise on them. What you may not have realised is that the “next big thing”

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Cynthia Dearin

Is your business fixated on the slow-dripping tap?

I was recently in a café with my partner waiting for a couple of coffees. I walked to a nearby counter to pour us each a glass of water from a pair of water dispensers. One of the dispensers was taking forever. Although it was fuller than the other and

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Cynthia Dearin

So… What’s Stopping You From “Going Global”?

Is your company successful at home? Do you believe it could do ten times better if you expanded internationally? I know a lot of businesses and owners in that category. They’re doing quite well in their local market and they’re like “it would so cool to expand to Singapore …

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Cynthia Dearin

Going Global​: 3 Traps for New Players

Planning to expand a business overseas is an exhilarating prospect, but the road to success is littered with failures. While it’s easy to imagine your company with offices around the globe, leading the world in your particular sector, the reality is far more gruelling. All the more so for small

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Cynthia Dearin

Overwhelmed by Your International Expansion?

As I work with business owners and executives who are expanding their companies internationally, I’ve found that most of them deal with similar challenges as the project ramps up: Competing priorities – with an international business starting to grow alongside the domestic one, there are suddenly lots more things to do

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