Have you ever dreamed of taking your business global?
Business Beyond Borders: Take Your Company Global by Cynthia Dearin meets the growing demand for straightforward, practical advice for business owners and entrepreneurs who want to amplify their impact on the international stage.
Have you ever dreamed of taking your business global?
Business Beyond Borders: Take Your Company Global is Cynthia Dearin’s latest book, and her second since 2015. In many ways, it’s the culmination of decades of research, experience and ‘aha moments’ about the world of international business.
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Meet the Author:
Cynthia Dearin
My passion is to inspire, equip and empower CEOs and founders to scale internationally so that they can amplify their impact in the world. This book is a key part of that project.
Since 1998 I’ve lived and worked around the world – in France, the United Kingdom, the United States, Australia, Egypt, the United Arab Emirates, Iraq, Jordan, Qatar and Indonesia – and with companies going global – to the United States, United Kingdom, Singapore, Malaysia, Vietnam, China, Hong Kong, United Arab Emirates, Saudi Arabia and New Zealand, to name a few.
Here’s what I’ve noticed in more than 20 years of doing this work: the opportunities for companies to scale what they do to a global audience are enormous, but most executives have no idea where to start. This lack of know-how stops them from getting started, or from seeing their business reach its full potential on the international stage.
In my new book, I set out the case for why there has never been a better time to ‘go global’. I also spell out my deeply held belief that the opportunity to scale internationally is available to every business owner with a global vision… if they go about it the right way.
Cynthia Dearin is Australia’s #1 expert on international business
Table of Contents
Under the cover
Business Beyond Borders is designed to inspire and empower business owners to ‘go global’. The book brings a fresh perspective to the challenge of creating a successful strategy for international expansion, getting up the nerve to execute it and sustaining the momentum to see you through the process.
Rich with case studies, anecdotes and practical tips, Business Beyond Borders shows business owners and CEOs how to map out their international vision, take the initial steps on their international journey and begin the adventure of “going global”. Here’s what I cover in 16 detailed chapters:
- Chapter 1 The opportunity – why you need an international strategy … now!
- Chapter 2 The Beyond Borders Bell Curve – common myths and mistakes
- Chapter 3 The Blueprint for International Success
- Chapter 4 ‘Spoiled for Choice’ – how to choose the right market
- Chapter 5 Your ideal international client
- Chapter 6 Making sure your product will sell … before you start selling
- Chapter 7 Sussing out the international competition
- Chapter 8 Bridging the cultural divide
- Chapter 9 Making the most of your market – getting your mode of market entry right
- Chapter 10 Getting it there – the lowdown on global logistics
- Chapter 11 ‘Show me the money!” – making sure you get paid
- Chapter 12 Why ‘copy + paste’ doesn’t work overseas – international marketing
- Chapter 13 Figuring out the rules … and regulations
- Chapter 14 Protecting your intellectual property
- Chapter 15 Funding and financing
- Chapter 16 Building a global team
WE DID IT!
Book Launch Party
Check out the recap of the launch of Business Beyond Borders: Take Your Company Global, in Sydney!
Table of Contents
WE DID IT!
Book Launch Party
This is a recap of my book launch event for my latest book Business Beyond Borders: Take Your Company Global, in Sydney!
TAKE YOUR BUSINESS GLOBAL
International Business Accelerator
The International Business Accelerator is a structured pathway into international markets for small companies looking for a global footprint. We work groups of visionary business owners to:
- Sketch out a 'global vision' and identify the milestones to achieve it.
- Create a powerful plan for international expansion.
- Choose the right international market for your company.
- Understand what your international clients want, so you can serve them better.
- Tailor your marketing for overseas markets, so you can get your message across.
- Get control of the numbers in your business, so you have the cash to scale internationally.
- Understand the culture of the countries you want to expand to, so you can work there effectively.
- Build a budget for going global, so you know how much you’ll need to spend.
- Identify what funding you need to grow your business overseas and how to get it.
- Connect with our trusted international network of experts in fields as diverse as legal services, accounting, banking, FX, structuring, finance, translation, SEO and grants.
Amplify your international business
Executive Advisory Program
The Executive Advisory Program is a 1:1 program for businesses that are already international and looking to amplify and accelerate their performance on the global stage.
The EAP gives you the tools to realise your big picture vision with minimum stress and maximum impact. We work with you to:
- Create or refresh your 'global vision' and identify what must be done to achieve it
- Diagnose what is holding back your international performance
- Create a powerful plan for accelerating international expansion
- Troubleshoot business issues in real time
- Streamline your international marketing
- Inspire, Empower and Equip your Team to amplify your international results
- Supercharge your international sales
- Boost your cash flow, to make international growth worthwhile
- Stay on track to achieve your global goals
- Meet the right international partners and advisors
Kick-start your international expansion today
Get in touch to book an introductory call and kick-start your international expansion today.
Speaking requests
If you’d like to book Cynthia as a speaker on the topic of international expansion at your next event, please send an email enquiry and a member of our team will be in touch.
Media interviews
Cynthia has appeared in many media interviews over the past 10 years. If you’d like to interview Cynthia to talk on the topic international trade for your television show, radio show, podcast show, newspaper, magazine – or any other form of media, please send a message and a member of our team will be in touch as soon as possible.
