Have you ever dreamed of taking your business global?

Business Beyond Borders: Take Your Company Global is my latest book, and my second since 2015. In many ways, it’s the culmination of decades of research, experience and ‘aha moments’ about the world of international business.

Pre-order your copy today, or join us for the launch in Sydney on 12 August!

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My passion is to inspire, equip and empower CEOs and founders to scale internationally so that they can amplify their impact in the world. This book is a key part of that project.

Since 1998 I’ve lived and worked around the world – in France, the United Kingdom, the United States, Australia, Egypt, the United Arab Emirates, Iraq, Jordan, Qatar and Indonesia – and with companies going global – to the United States, United Kingdom, Singapore, Malaysia, Vietnam, China, Hong Kong, United Arab Emirates, Saudi Arabia and New Zealand, to name a few.

Here’s what I’ve noticed in more than 20 years of doing this work: the opportunities for companies to scale what they do to a global audience are enormous, but most executives have no idea where to start. This lack of know-how stops them from getting started, or from seeing their business reach its full potential on the international stage.

In my new book, I set out the case for why there has never been a better time to ‘go global’. I also spell out my deeply held belief that the opportunity to scale internationally is available to every business owner with a global vision… if they go about it the right way.

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Cynthia Dearin is Australia’s #1 expert on international business

Under the cover

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Business Beyond Borders is designed to inspire and empower business owners to ‘go global’. The book brings a fresh perspective to the challenge of creating a successful strategy for international expansion, getting up the nerve to execute it and sustaining the momentum to see you through the process.

Rich with case studies, anecdotes and practical tips, Business Beyond Borders shows business owners and CEOs how to map out their international vision, take the initial steps on their international journey and begin the adventure of “going global”. Here’s what I cover in 16 detailed chapters.

  • Chapter 1 The opportunity – why you need an international strategy … now!
  • Chapter 2 The Beyond Borders Bell Curve – common myths and mistakes
  • Chapter 3 The Blueprint for International Success
  • Chapter 4 ‘Spoiled for Choice’ – how to choose the right market
  • Chapter 5 Your ideal international client
  • Chapter 6 Making sure your product will sell … before you start selling
  • Chapter 7 Sussing out the international competition
  • Chapter 8 Bridging the cultural divide
  • Chapter 9 Making the most of your market – getting your mode of market entry right
  • Chapter 10 Getting it there – the lowdown on global logistics
  • Chapter 11 ‘Show me the money!” – making sure you get paid
  • Chapter 12 Why ‘copy + paste’ doesn’t work overseas – international marketing
  • Chapter 13 Figuring out the rules … and regulations
  • Chapter 14 Protecting your intellectual property
  • Chapter 15 Funding and financing
  • Chapter 16 Building a global team

The book also addresses questions such as:

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Join us at the launch

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Join us when we launch Business Beyond Borders: Take Your Company Global in Sydney on 12 August, or Melbourne on 26 August, 2021.

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Pre-order your copy today!

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Love the book and want some more?

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Join the International Business Accelerator

The International Business Accelerator is a structured pathway into international markets for small companies looking for a global footprint. We work groups of visionary business owners to:

Or you can work 1:1 with me

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The Executive Advisory Program is a 1:1 program for businesses that are already international and looking to amplify and accelerate their performance on the global stage.

The EAP gives you the tools to realise your big picture vision with minimum stress and maximum impact. We work with you to:

Kick-start your international expansion today

Get in touch to book an introductory call and kick-start your international expansion today.

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Want me to talk about this concept at your next event?

If you’d like me to talk about the concept of ‘why there’s never been a better time to go global’ at your next event, either live or virtual, I’d love to. Please send an email enquiry and we can go from there.

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Media interviews

I’ve done more media interviews than I can count over the past 10 years. If you’d like to interview me to talk about the topic of my new book for your television show, radio show, podcast show, newspaper, magazine – or any other form of media, please drop me a line below and I’ll get back to you as soon as possible.

Pre-order your copy today!

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Join us in Sydney

Join us for the launch of Business Beyond Borders: Take Your Company Global in Sydney on 12 August, 2021.

Join us in Melbourne

Join us for the launch of Business Beyond Borders: Take Your Company Global in Melbourne on 26 August, 2021.

Speaker Enquiry

Please fill out the form below and we will contact you at our earliest convenience. 

Media Enquiry​

Please fill out the form below and we will contact you at our earliest convenience. 
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