Dearin & Associates is an international business consultancy.
We help companies to scale internationally.
We have deep experience in international markets across a range of sectors. Our consultants have worked in markets including the UK, US, Australia, Hong Kong, China, Singapore, Malaysia, Vietnam, Western Europe, Austria and the CIS states.
We focus on sectors including
Food and Beverage
We’re known for helping clients create game-changing strategies
We enable our clients to rapidly increase their international momentum and revenue, and amplify their impact in the international space.
In the SME space, our most popular product is the International Business Accelerator, which provides a structured pathway into international markets for small companies looking for a global footprint.
We leave our clients inspired, empowered and equipped to succeed in their target market.
Scaling Internationally -
We believe that there has never been a better time for companies of all sizes to “go global”
…but we also know that it’s not as easy as it looks.
Over the years, we’ve realised that many companies that are looking to go international face three key challenges:
Most of these companies will find themselves at one of four levels:
Frustrated and stretched
in terms of international market entry and where their domestic business. These companies don’t have an international strategy, revenue is below expectations and they feel as if they are going backwards.
They want to take on the world, but it seems hard. They don’t know where to start, they feel as though there’s no time to focus on international growth and they don’t know how they’ll cover the costs that come with expanding overseas.
Some of these companies also mistakenly believe that international expansion will solve their domestic business problems – nothing could be further from the truth.
It’s critical to stabilise the business at home before targeting the world at large, and that’s often the first step.
Considering international expansion
Ready to expand
we love working in this space! These companies are ready to scale internationally – they already have a plan to go overseas and some momentum, but they’re not getting as much traction as they’d they’d like – it’s a little like a Formula 1 car that’s circling the track at 60 km/hour. There’s nothing wrong with the vehicle, but the driver needs some help to understand how to get maximum performance from it. Revenue at these companies is growing, but not breaking any records.
Unfortunately, many companies reach this level and decide that it’s “good enough”. Or they buy the myth that doing ‘more of the same’ will take them to the next level. Those that do, ultimately don’t succeed in realising their full potential, because domestic markets can’t deliver exponential growth and neither can a “more of the same” strategy.
these companies recognise the power of very clear principles and structures to drive international expansion. Their strategy is clear and they’re executing against it, and they are looking for speed. They’re like a Formula 1 car travelling at full speed and they want a great crew and pit team behind them to maintain that performance. Revenue is on a sharply upward curve and entry into international markets has the potential to lift turnover exponentially.
Scaling Internationally - The Blueprint
We believe that there are three levers that are key to achieving these outcomes:
- Critical thinking – informs great strategy and provides a foundation for boosting revenue.
- Definite decisions – enable companies to carry out their strategy and create the momentum to execute it well.
- Extraordinary execution – maximises the available resources and creates great outcomes from all perspectives. Extraordinary execution generates momentum and boosts revenue, which translates into profit as well.
We also know that there are nine key questions that need to be answered before a company can successfully scale internationally:
do we have an expanded vision of the potential of your business in the international market that you’re trying to enter?
do we have a deep level of insight into the markets we are targeting and what will be required to succeed there?
Do we consistently set international goals which are achievable but that take us beyond our comfort zone, forcing us to excel?
are we confident that our plans for international are based in reality – are we equipped to deliver on our vision?
Does our team have a rhythm of work with a consistent focus on international expansion. Is setting and achieving international goals regularly the norm?
Do we have the support of qualified advisors who can objectively assess and provide feedback on our plans and on our progress?
Do we have a step-by-step plan which sets out who needs to do what, when to make our vision a reality?
do we manage time as though it were our most valuable asset and is our team using its time effectively so that we manage the demands of the domestic and international ventures?
are we on top of your financials and the cost of international expansion? Are we clear on the financial resources we’ll need to expand internationally and how to secure them?