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#GoGlobal Blog

Latest insights, trends and personal experiences from the world of global business.

Cynthia Dearin

Choosing the Right Market: Four Pitfalls to Avoid in 2021

The international trade landscape has shifted dramatically in the last twelve months. A year ago we were at the top of the economic cycle, COVID was just making the news and down here in Australia, trade with China was rocketing along. Things looked rosy. 2020 changed all that. COVID ravaged

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International Market Entry
Cynthia Dearin

Choosing the Right Market: International Barriers to Entry

In my previous posts on market selection, I’ve talked about some of the common pitfalls to avoid as you embark on the international market selection process, as well as four questions to help you get started. Once you have narrowed down your list of potential target markets, it’s time to

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