International Market Entry Strategy

We help companies design and implement an international market entry strategy, so that they can scale internationally and amplify their impact in the world.

We help companies to scale internationally by supporting them in three key areas of their business:

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To get those results, there are three big levers you can pull…

The first lever is Critical Thinking which includes:

Developing an expanded vision - big picture thinking, rather than a “nickel and dime” picture of what you want to achieve.
Pursuing deep insights - into the opportunities, threats, strengths, weaknesses and barriers to entry in the countries you’re hoping to enter. Understanding the size and dynamics of each market, who your ideal clients and competitors are and how to appeal and deal with them, appreciating the nuances of each culture and what that means for your team as you begin to work there.
Getting a robust grip on reality - developing certainty that you can deliver on the vision you’ve developed and that your company is set up to do it.

blueprint-for-international-image

To get those results, there are three big levers you can pull…

The first lever is Critical Thinking which includes:

Developing an expanded vision - big picture thinking, rather than a “nickel and dime” picture of what you want to achieve.
Pursuing deep insights - into the opportunities, threats, strengths, weaknesses and barriers to entry in the countries you’re hoping to enter. Understanding the size and dynamics of each market, who your ideal clients and competitors are and how to appeal and deal with them, appreciating the nuances of each culture and what that means for your team as you begin to work there.
Getting a robust grip on reality - developing certainty that you can deliver on the vision you’ve developed and that your company is set up to do it.

The second lever is the ability to make Definite Decisions - high-quality choices which you make and adhere to. This is enhanced by:

Having uncompromising objectives - clear, achievable goals that take you beyond your comfort zone. Without these, you won’t take the risks that you need to take to be internationally successful.
Knowing your numbers - to make high-quality decisions you need to be across and in control of all the numbers in your business. This includes financial numbers and marketing data.
Creating a powerful plan - a step-by-step plan which sets out who must do what, by when, to make your vision a reality.

And finally, to get things moving, you’ll need Extraordinary Execution - you must consistently carry out your strategy to a very high standard.

Extraordinary Execution becomes much easier when you have:

Super systems - across all areas of the company, so that the founders can stop working 80 hours a week and start getting maximum leverage from their time.
A top team - who are 100% on board with your ‘global vision’ for the company. Ideally, they’ll also have at least 90% of the skills needed to make the vision reality, and be willing to put in 120% effort to get results.
Active accountability - external observers who give objective feedback, encouragement and counsel on your plans and on progress. We believe that to a large extent, environment dictates performance.

Executive Advisory Program

The Executive Advisory Program (EAP) is our flagship offering in the international market entry strategy space.

It is designed for companies turning over $2M+ and enables us to work with your team across a number of areas, to give you the tools to realise your global vision with minimum stress and maximum impact.

How does it work?

We start with a four-month engagement, as in our experience this is the minimum amount of time that you need to get results. Each month we meet twice to work on the areas that you have identified as priorities, including:

In between workshops, you can reach out to us for support,
whenever you need it.

Here’s what our clients say

"Just finished the first half of a Masterclass on how to identify your ideal client, and techniques to drill down by using segmenting and interviews. Many high performing businesses were there, and hearing their insights and experiences added to the great value of this course."

<img class="lazy lazy-hidden" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-lazy-type="image" data-lazy-src="https://eo47s1vhxdwticaa1bmeclu7-wpengine.netdna-ssl.com/wp-content/uploads/2020/09/5-star-transparent.png" /><noscript><img src="https://eo47s1vhxdwticaa1bmeclu7-wpengine.netdna-ssl.com/wp-content/uploads/2020/09/5-star-transparent.png" />

"We have no hesitation in highly recommending Dearin & Associates services and the program, no matter the size and experience of your company. She will be expertly guide you to the next level as she is currently doing for us."

<img class="lazy lazy-hidden" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-lazy-type="image" data-lazy-src="https://eo47s1vhxdwticaa1bmeclu7-wpengine.netdna-ssl.com/wp-content/uploads/2020/09/5-star-transparent.png" /><noscript><img src="https://eo47s1vhxdwticaa1bmeclu7-wpengine.netdna-ssl.com/wp-content/uploads/2020/09/5-star-transparent.png" />

"Highly recommend Cynthia and the team at Dearin and Associates. They add a lot of value to their clients. They assist with real world strategies to help access opportunities in fast-growing international markets."

<img class="lazy lazy-hidden" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-lazy-type="image" data-lazy-src="https://eo47s1vhxdwticaa1bmeclu7-wpengine.netdna-ssl.com/wp-content/uploads/2020/09/5-star-transparent.png" /><noscript><img src="https://eo47s1vhxdwticaa1bmeclu7-wpengine.netdna-ssl.com/wp-content/uploads/2020/09/5-star-transparent.png" />

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Latest Insights

Read the latest insights on international market entry from our #GoGlobal blog:

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Blogs

International Market Selection: Four Mistakes to Avoid in 2021

Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.

4 February, 2021

/international-market-selection-four-questions-to-ask-yourself

International Market Entry

International Market Selection: Four Questions to Ask Yourself

“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?

In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”

3 February, 2021

international-barriers-entry-image

International Market Entry

Choosing the Right Market: International Market Entry Barriers

In my previous posts on market selection, I’ve talked about some of the common pitfalls to avoid as you embark on the international market selection

2 February, 2021

Kick-start your international market entry today

Get in touch to book an introductory call and kick-start your international market entry strategy today.

Dearin & Associates is an international strategy consulting firm that advises companies on international expansion, marketing research and modelling, cross-cultural training and strategic business connections.

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Dearin & Associates is a trading name of Classline Pty Ltd, a company registered in Australia (registered no. ABN 76 071 530 311). Registered office: Suite 2, Level 10,234 George St, NSW 2000.

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