
Trump Tariff Trouble: Pharmaceuticals on the Firing Line
Recently, the US administration announced a new wave of tariffs, including a 100% levy on branded pharmaceuticals entering the United States from October 1, 2025.
Cynthia Dearin helps mid-sized companies redefine what it means to succeed globally. As founder and international strategist at Dearin & Associates, she champions a new generation of business leaders who see trade as a force for prosperity, peace, and progress. Her work empowers leaders to scale internationally with purpose, clarity and confidence in a rapidly changing world.
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Cynthia Dearin is an international business strategist, author and keynote speaker who is redefining what global success means in the twenty-first century.
As the founder and CEO of Dearin & Associates, she helps mid-sized companies to design and implement international growth strategies that are pragmatic, ethical and future-focused.
Cynthia’s background spans diplomacy, law and executive leadership, with experience advising businesses, governments and institutions around the world.
Her work explores how trade can serve as a force for prosperity, peace and progress — and how founders who think globally can multiply their impact and resilience.
Over the past decade, Cynthia has worked with a range of mid-market, government and industry leaders, helping them elevate their international strategies and compete on the global stage, including:
Cynthia is the author of Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East & North Africa and Business Beyond Borders: How to Take Your Company Global.
She is also the host of the Business Beyond Borders podcast, where she interviews leaders to unpack what it really takes to scale a business internationally.
Her forthcoming book, The Global Standard: Why the World Needs You to Go Beyond Borders, is a manifesto for a new era of international business — one where mid-sized firms lead global transformation through purpose, innovation and inclusion.
Through her writing, speaking and advisory work, Cynthia inspires business leaders to look beyond their borders, build resilient global strategies and help shape a more connected, prosperous world.
From the blog

Recently, the US administration announced a new wave of tariffs, including a 100% levy on branded pharmaceuticals entering the United States from October 1, 2025.

Australia Post has suspended most parcel deliveries to the United States effective immediately, leaving thousands of Australian exporters scrambling for alternatives.

Just when you thought Trump tariffs were old news, they’re back in the headlines. Last week, two colleagues told me that “no one was talking about tariffs anymore” … turns
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