#GoGlobal Blog

Thinking to go global? Explore our latest insights into international expansion – from company readiness, to product-market fit, international marketing, culture and more…

you_need_international_strategy_even_now_image
Cynthia Dearin

Why You Need an International Strategy … even now!

As I write this post, the COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big

Read More »
should_PACER_plus_mean_open_skies_image
Nitij Pal

Should PACER Plus mean open skies?

Key points PACER Plus is the prospective trade and economic agreement between Australia, New Zealand and the Forum Island countries. The provision of regular, reliable and competitive transport services is crucial for the Forum Island countries. Australia and New Zealand typically maintain policies of liberalisation when it comes to aviation

Read More »
bribery_and_corruption_in_australia_image
Nitij Pal

What you need to know about bribery and corruption in Australia

Bribery and corruption aren’t words that are usually associated with doing business in Australia, but several high profile cases and an international report have recently brought the issue into focus again. The most notorious of these is the case of Russell Waugh, a former senior executive of infrastructure giant Leighton

Read More »
client-trust-international-business-background-image
Cynthia Dearin

Five Top Tips on Creating Trust in International Business

This week, I’ve been reading a great book by Stephen M.R. Covey (son of the author of 7 Habits of Highly Effective People) called The Speed of Trust, and this has prompted me to think about the importance of trust in international business. Too often, trust in international business is low. This is

Read More »
international_product_market_fit-image
Cynthia Dearin

International Product-Market Fit: Making sure your product will sell… before you start selling

When it comes to selling internationally, big mistakes are often made around product-market fit. When companies are intimately acquainted with the desires and expectations of their domestic customers, they sometimes get complacent. When the time comes to expand to new markets overseas, companies think they can replicate what they’ve done at home overseas and get the same result. But this just isn’t the case, as a bunch of companies have learnt the hard way.

Read More »
right-market-2021-china-buildings-image
Cynthia Dearin

Choosing the Right Market: Four Pitfalls to Avoid in 2021

The international trade landscape has shifted dramatically in the last twelve months. A year ago we were at the top of the economic cycle, COVID was just making the news and down here in Australia, trade with China was rocketing along. Things looked rosy. 2020 changed all that. COVID ravaged

Read More »
businessman-planning-city
Cynthia Dearin

Choosing the Right Market: Final Considerations

In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls, questions to ask, and barriers to entry. In this blog, I want to run you through the final considerations that you need to take into account before you go ahead

Read More »
Monica Charlton

How to Expand & Grow Your Business Globally with an EOR

With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow on a much larger scale. But where do you begin? How do you even set foot in another market, where you’re facing

Read More »
Cynthia Dearin

How do I source and engage trusted international partners?

If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner

Read More »
Cynthia Dearin

25 Things to Do During a Global Pandemic

It’s here. The global pandemic has arrived and my inbox is filled with updates about new health measures, cancelled events, and people working from home. COVID-19 has us panicked. Many people are frightened of catching the virus or losing someone close to them as a result of it. Doctors are

Read More »
Moving South of China - Doing Business in Vietnam feature-image
Mary Guirgies

Moving South of China: Doing Business in Vietnam

COVID-19 shook the world during 2020, and local and global economies took a major blow. Bilateral relationships – including the Australia-China and US-China partnerships – rode the rollercoaster, highlighting the impact of international politics on foreign investment. If you have been considering investing or establishing businesses in new markets –

Read More »
Gary Garner

Discussion on Global Economic Outlook and Investment Evaluation

Geopolitics and doing business in Hong Kong and China. The International Monetary Fund’s (IMF) World Economic Outlook was published in October 2019 and, as usual, provides a valuable back drop to international business investment decisions. One of the key observations discussed in that report is not that the emerging markets

Read More »
Gary Garner

Thoughts On How China Works and Where Business Should Focus

Geopolitics and doing business in Hong Kong and China. I’m forming a view that there are three general strategy ‘domains’ that need to be thought about when dealing with China.  These are interconnected and not unique to China but they demonstrate different facets to foreign interaction with the country.  I

Read More »
Gary Garner

A Visit to the World Internet Conference

Geopolitics and doing business in Hong Kong and China. I’ve been in China to visit the 6th World Internet Conference and Exhibition (WIC) that was held at the purpose build exhibition centre in Wuzhen, Zhejiang Province.  The focus this year is on AI, Internet of Things, and Cyber security. This

Read More »
international pricing
Cynthia Dearin

International Pricing: How Much Should You Charge?

Geopolitics and doing business in Hong Kong and China. One of the challenges that I see companies face frequently as they start selling overseas is international pricing. As you begin pitching your product overseas, lots of people will want to know your price, so it’s important to have your pricing

Read More »
Cynthia Dearin

Getting it Right in Asia

The Asia-Pacific region has become the economic growth engine for the world, presenting massive potential for foreign businesses. As a group, Asian economies now represent as much as 40% of global GDP. 

This presents an exciting opportunity for Australian businesses.  But before you rush to expand your company into Asian markets, it’s important to step back and the nuances and challenges of the Asian region, so that you can get your strategy right.

Read More »
Gary Garner

Street Economics: Australia and the World

Australian politicians and government statisticians paint a picture of optimism in the first case and caution in the latter.  One can see the role of politicians to be positive and for the person in the street to carry on regardless, doing the best they can.  But, if you look at the High Street of any city or town in Australia, and other developed economies, you will see that not all is well.

Read More »
Gary Garner

Indonesia: A Serious Place to Invest

Indonesia is the third largest democracy in the world after the USA and India and is also the largest Muslim country by population.  People tend to know it more for the congestion of Jakarta and the beauty of Bali, than one of South East Asia’s (SEA) more attractive investment locations.

Read More »
Cynthia Dearin

What does the US-China trade war mean for Australia?

Geopolitics and doing business in Hong Kong and China. Unless you’ve been living under a rock, you’re probably aware of the US-China trade war. Over the past year, the world’s two largest economies have imposed tariffs on billions of dollars worth of one another’s goods. US President Donald Trump has

Read More »
Gary Garner

Growing the Australian Economy

I attended the Australian Chamber of Commerce and Industry’s Business Leaders Summit at Parliament House in Canberra this week and the hot topic was how to maintain the continuing record of growth into twenty nine plus years for Australia.

Read More »
Gary Garner

Is the UK Still an Attractive Location for Business?

I am often asked by people who pick up on my English accent about the UK’s decision to leave the the European Union and what it means for the country as a continuing base for operations in that part of the world. This blog attends to political issues and then moves onto business – please bear with me!

Read More »
Gary Garner

Doing Business in Hong Kong: Why Geopolitics Matters

Geopolitics and doing business in Hong Kong and China. One of the main elements to consider when moving into overseas markets is the geopolitics that surround a territory. For the most part, this is often background noise as the time scales that make any problems manifest are often counted in

Read More »
Cynthia Dearin

Why goal-setting doesn’t work!

It’s January, the month where people get momentarily excited about the year ahead. With the promise of a fresh start, most of us make new year’s resolutions: “I’m going to lose weight, exercise more, drink less, quit Facebook, go to bed on time” … you fill in the blanks! Many

Read More »
Cynthia Dearin

Why Aussie Engineering Firms Should Look Abroad

With Australia’s mining boom well and truly over and infrastructure spending at a low ebb in most Australian states, Australian engineering firms looking to the future are right to wonder where new work will come from. The good news is that because the vast majority of the world’s building and

Read More »
Cynthia Dearin

Australia – a rising fashion star in international markets?

As international retailers like H&M, Zara and Topshop continue to open up throughout Australia, there has been a lot of talk about the death of local fashion labels. But is it really true? The domestic retail market is definitely a competitive and expensive space to play. A relatively small local

Read More »
Cynthia Dearin

What I learnt from my biggest international mistake …

More than a decade ago, I made an international business mistake, which cost me dearly. I want to tell you about it. I was initially so embarrassed that I couldn’t talk about how I’d stuffed up. But with hindsight, I realise how much that mistake taught me, and I’d like

Read More »
Cynthia Dearin

Girls on top: Women-led SME’s taking on the world – #1

My team and I run the International Business Accelerator, a structured end-to-end teaching and coaching program to help micro-to-medium sized companies build and implement winning strategies for launching their business internationally. This March, we’re excited to be launching the #GirlsGoingGlobal campaign, to coincide with International Women’s Day. As part of this

Read More »
Cynthia Dearin

Does Your International Marketing Strategy Suck? Here’s Why…

This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. They fall into the #1 trap of international marketing The number one

Read More »
Cynthia Dearin

Is the “next big thing” for your company overseas?

As an SME leader, your top priority is to grow your company. You understand that building a pipeline of work, securing recurring revenue and scaling your business depends upon identifying opportunities and being prepared to capitalise on them. What you may not have realised is that the “next big thing”

Read More »
Cynthia Dearin

Is your business fixated on the slow-dripping tap?

I was recently in a café with my partner waiting for a couple of coffees. I walked to a nearby counter to pour us each a glass of water from a pair of water dispensers. One of the dispensers was taking forever. Although it was fuller than the other and

Read More »
Cynthia Dearin

So… What’s Stopping You From “Going Global”?

Is your company successful at home? Do you believe it could do ten times better if you expanded internationally? I know a lot of businesses and owners in that category. They’re doing quite well in their local market and they’re like “it would so cool to expand to Singapore …

Read More »
Cynthia Dearin

Going Global​: 3 Traps for New Players

Planning to expand a business overseas is an exhilarating prospect, but the road to success is littered with failures. While it’s easy to imagine your company with offices around the globe, leading the world in your particular sector, the reality is far more gruelling. All the more so for small

Read More »
Cynthia Dearin

Overwhelmed by Your International Expansion?

As I work with business owners and executives who are expanding their companies internationally, I’ve found that most of them deal with similar challenges as the project ramps up: Competing priorities – with an international business starting to grow alongside the domestic one, there are suddenly lots more things to do

Read More »
Cynthia Dearin

Why Expanding Into International Markets Is Not a Crazy Idea (Part 1)

Is the World Really Your Oyster? Stock market volatility, plummeting oil prices, China’s economy in crisis. The international stage is a pretty scary place these days, and businesses frequently perceive international markets as faraway, risky and full of unknowns. Why expand internationally? It’s not just that international markets are foreign

Read More »
Cynthia Dearin

Cynthia Dearin interviews Melinda Richards about SuperSprout

Cynthia Dearin, Managing Director of Dearin & Associates, interviews Melinda Richards about going global with her company SuperSprout, which delivers a 100% pure, real, non-GMO fruit and vegetable powders with no additives, preservatives or artificial colours. Melinda started her own business after 21 years in the corporate world. She was

Read More »
Cynthia Dearin

Cynthia Dearin interviews Aaron Gilchrist about Bridge to Life

Cynthia Dearin, Managing Director of Dearin & Associates, interviews Aaron Gilchrist, one of the original partners of Bridge to Life Pty Ltd. Aaron grew his company from a tiny two-man operation in the US to an international company operating in 50 markets around the world. Bridge to Life is working

Read More »
Cynthia Dearin

Are Rockstars Risk-Takers?

Have you ever looked at another business that does the same thing as yours but has clients all around the world and felt just a tiny bit jealous? Why are some companies international rockstars while others are plodding along, just getting by with clients in one city or one state?

Read More »
Cynthia Dearin

Tunisia: Going from strength to strength

If the African north coast is an arch, then Tunisia could be its key stone. This country of 11 million people sits almost in the centre of the arch and is almost the right shape for a key stone. The country uses its geographic position to offer itself as a

Read More »
Jemima Snow

Doing Business in South-East Asia: Interview with Michael Lee

With a population of 625 million people, South-East Asia offers some enormous export markets for your company’s goods or services. That’s roughly 25 times the size of Australia! But why is South-East Asia really so important? Which countries should you consider? How do you get started and ensure that you

Read More »
Cynthia Dearin

Going Global? Don’t start without reading this…

You’ve just received an email from a department store in China, requesting a meeting to talk about purchasing a shipment of the fantastically snazzy new shoes that your start-up company released last quarter. You’ve only ever traded in your home market before, but as you contemplate jumping online and booking

Read More »
Cathrine Hansen

Fun Facts About Starting A Business In Singapore

When our intern Cathrine Hansen went to Singapore, she explored the options of starting a business in Singapore. She found some interesting facts about doing business and starting a business in Singapore and shared it with us. Did you know that Singapore ranks 2nd worldwide in ease of doing business?

Read More »
Cynthia Dearin

The rise and rise of RecruitLoop

What does it take to grow your small company from a start-up to a global success story in six years? Our Managing Director, Cynthia Dearin interviewed RecruitLoop Founder, Paul Slezak, to find out. Paul and his co-founder, Michael Overell started RecruitLoop in Sydney, Australia in 2011, from a co-working space.

Read More »
Cynthia Dearin

3 Great Ways to Take Your Company Overseas

If you’re part of a small or medium-sized company (SME) which is looking to grow, the thought of expanding your business overseas might excite you. Or terrify you. Or both. Either way, when you consider the time, resources and energy involved in launching a new venture in a new country,

Read More »
Michael Barron

Want to sell overseas? More transparency please

Fancy a pint of Guinness to drink? The dark Irish beer is available across the world. So almost any country you travel to on business, you can find a bar selling a pint of the black stuff. This is because Guinness is no longer a family owned brand but part

Read More »
Chris Zaki

Colombia: An Economic Miracle

To most people Colombia continues to be an unknown quantity, a country which has done its violent image few favours in the past. However the country’s well publicised peace process and move to end a stubborn insurgency against FARC rebels has dominated the media and optimism has surrounded the country’s

Read More »
Michael Barron

The UAE: No Longer a Cultural Desert

On a recent visit to Abu Dhabi and Dubai, I was surprised by the opportunities in the cultural and creative industries. I watched my first Abu Dhabi-made film and heard talk about the imminent opening of the Etihad Museum in Dubai and the Louvre in Abu Dhabi.  The Guggenheim is

Read More »
Michael Barron

Qatar: Gateway to the Gulf?

At first glance, Qatar is not the obvious choice as a gateway into Iran.  Dubai is often cited as the entry point on the Arabian side of the Gulf and indeed has long acted as a trading hub for Iran.  However, Qatar is emerging as a regional business centre in

Read More »
Niels Strazdins

Rejuvenation in Argentina

With confidence seeping out of China and despair deepening in Brazil, Argentina isquickly emerging as one of the brightest spots among the world’s larger emerging markets. Rejuvenation is the name of the game in Latin America’s third largest economy, as newly-elected President Mauricio Macri is quickly reversing a decade-plus of failed policies and

Read More »
Cynthia Dearin

Seven Mistakes Guaranteed to Wreck Your Perfect Pitch Deck

Raising money from investors for a startup (or a going concern) is always a challenge – even if you’re an experienced founder. Sourcing capital involves selling ideas, convincing would-be backers that you have the capacity to execute your ideas and knowing your numbers – in short it requires a great pitch.

Read More »
Cynthia Dearin

The Middle East Needs Australia’s Food – Four Things You Should Know

For Australian food exporters looking to expand internationally, the Gulf Cooperation Council (GCC) region is a lucrative, high-income and high-value food export market that is growing exponentially in size, variety and revenue. Australia conducts aroundAUD$4 billion in food and agricultural trade with the GCC states each year, but there’s still

Read More »
Looking for market entry advice?

We’d love to hear from you! Get in touch to book an introductory call to find out how we can help.

Search by keyword

Categories

Markets

Kick-start your international expansion today

Let us know that you’d like to learn more about how we work and a member of our team will be in touch to book an introductory call.

Keep in touch!

Subscribe to our monthly newsletter

curve-icon

Get the latest insights into international market entry.

cookie-policy-iconv

This website uses cookies to enhance your browsing experience. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.

   Keep in touch!


Subscribe To Our
Monthly Newsletter



Get the latest insights into international market entry.