What is Culture? How Cultural Differences Impact International Business

Interested in expanding your business internationally and learning more about culture? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. As I mentioned in my post Bridging the Cultural Divide, culture has visible and invisible layers, just like an iceberg. The visible aspects of culture include the way people […]

Bridging the Cultural Divide

bridging_the_cultural_divide

Interested in expanding your business internationally and learning more about culture? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. I know from experience that one of the key challenges that companies – small and large – face when it comes to international expansion, is bridging the cultural divide. Adapting […]