Gut Feel: Why Market Research Matters in Global Expansion
Taking your business to a new market can be exciting and daunting, particularly if you’re experiencing rapid growth in Australia. There is the promise of larger overseas markets like China or the US, but rushing in without proper market research can lead to costly mistakes, false starts, inefficient marketing spend and wasted effort. Despite local […]
How Data Quality Impacts Your Bottom Line (And How to Fix It)
Bad Data = Bad Business Poor inventory data = missed orders. Slow updates = lost revenue. Disconnected systems = frustrated suppliers and customers. Data quality issues disrupt supply chains and create costly inefficiencies. Bad data quality in business can often feel like the blind leading the blind. Without accurate data, decisions are based on guesswork. […]
Unlocking Retail Success in China: Strategies for a Booming Market
Table of Contents Why China’s Retail Market Is a Big Deal Trends You Need to Know How to Make It Work for Your Brand Example: Starbucks’ Success in China Is It Worth the Effort? Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one […]
2025 Fashion Forecast: Sustainable, Digital, and Inclusive Style
Table of Contents Sustainable Fashion as a Baseline, Not a Bonus Secondhand and Circular Fashion Models Hyper-Personalisation and Customisation Digital Fashion and Virtual Wardrobes Low Inventory and Limited-Edition Drops Inclusivity Beyond Size-Body-Positive Fits and Styles What’s Likely to Decline in 2025? As we step into 2025, the fashion industry is building on the successes of […]
International Competitor Analysis: It’s a Red Ocean Out There…
Table of Contents What happened to Nokia? Where did Myspace go? Three types of competitors Building up the picture 5 Methods of International Competitor Analysis https://vimeo.com/642286388 Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to focus on […]
Design Matters: Could Manchester United’s new kit determine their destiny this season?
Ok, a quick disclaimer! I am a Man Utd fan – so not only as a fan, but also as a junior buyer, did I feel the pain of the 1996 grey kit fiasco. So this big question is, is history going to repeat itself? As we approach the start of the 2023/24 Premier League […]
