Expand your business to the USA

There’s no one-size-fits-all strategy for entering the U.S. — the right approach depends on your resources, objectives, and appetite for risk.

• Exports: The simplest and lowest-cost option, exports allow you to test demand before committing heavily. However, margins can be thinner due to logistics and distribution costs.

• Contract manufacturing: This approach lets you produce within the U.S. without building your own facility. It can reduce risk, but you may sacrifice some control over quality, timelines, and IP protection.

• Direct investment: Setting up your own U.S. entity or manufacturing site provides maximum control, market credibility, and access to state incentives, but it also requires the greatest capital and management commitment.

A hybrid approach — starting lean with exports or contract manufacturing, then scaling into direct investment once demand is proven — often works best.

U.S. business culture places a high value on clarity, speed, and outcomes. American stakeholders generally expect direct communication, timely decision-making, and confidence in both your product and your ability to deliver. Unlike in some markets where relationships must be cultivated over long periods before deals are struck, in the U.S. business relationships often advance quickly if there is a clear value proposition.

That said, preparation is critical. Be clear about your goals, come armed with data, and anticipate detailed questions. Transparency and professionalism are highly regarded, and while Americans tend to be pragmatic, they also expect you to understand the commercial and legal environment you’re operating in. Dearin & Associates can provide cultural context, negotiation support, and act on your behalf to maximize your chances of securing favourable outcomes.

While political debates and headlines often dominate the news cycle, it’s important to remember that the U.S. remains one of the world’s most stable, resilient, and business-friendly environments. The sheer size of the American market, combined with strong legal protections, robust infrastructure, and deep consumer demand, far outweighs the noise of partisan politics.

At the state level — where most business decisions are made — there is remarkable continuity in programs, incentives, and support for manufacturers. States compete vigorously to attract foreign investment, offering certainty and opportunity regardless of what’s happening in Washington, D.C.

In short, don’t let the headlines distract you. With the right guidance and a clear strategy, the U.S. continues to be one of the best places in the world to grow your business.