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Cynthia Dearin

International strategist on a mission to empower business leaders to scale globally

Cynthia Dearin helps mid-sized companies redefine what it means to succeed globally. As founder and international strategist at Dearin & Associates, she champions a new generation of business leaders who see trade as a force for prosperity, peace, and progress. Her work empowers leaders to scale internationally with purpose, clarity and confidence in a rapidly changing world.

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AS FEATURED ON:

Kochie's Business Builders
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ABC Radio National
BOSS Financial Review
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Smart Company
SBS Radio
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International business strategist, author and keynote speaker

Cynthia Dearin is an international business strategist, author and keynote speaker who is redefining what global success means in the twenty-first century.

As the founder and CEO of Dearin & Associates, she helps mid-sized companies to design and implement international growth strategies that are pragmatic, ethical and future-focused.

Cynthia’s background spans diplomacy, law and executive leadership, with experience advising businesses, governments and institutions around the world.

Her work explores how trade can serve as a force for prosperity, peace and progress — and how founders who think globally can multiply their impact and resilience.

Working with Dearin & Associates made our Australian trade mission a standout success. Their structured, hands-on approach—from assessing market readiness to refining our pitch and facilitating high-value buyer meetings—gave each participating company the tools and connections needed to enter the market with confidence. The team’s deep local insight and proactive support delivered immediate results in leads, visibility, and clear pathways to market entry, setting a strong foundation for our Singaporean brands’ expansion into Australia.

Enterprise Singapore

We had an outstanding experience working with Dearin & Associates. The team was amicable and TSC was able to speak freely and brainstorm through problems to affect solutions. We were able to move from an abstract concept to a concrete strategy in just a few sessions, culminating with Dearin successfully executing the first phase of the plan.

We would absolutely recommend Dearin & Associates. They are an intelligent, well-networked, forward leaning team with a focus on obtaining results for their clients. The team at Dearin was able to come up with a creative solution to an abstract problem and leverage their regional network to succeed where TSC working alone would have failed.

Mike Connolly
Technology Service Corporation (TSC)
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Partnering with Dearin & Associates made it possible for Smart Rider to expand beyond Europe with clarity and confidence. Their data-driven approach pinpointed Australia as the ideal launch market, and within six months we had secured a partnership with the country’s leading equine retailer. Thanks to D&A’s expertise and structured process, we entered the Oceania market strategically and efficiently—laying the groundwork for continued international growth.

Arbel Passal
Smart Rider

Dearin & Associates helped us turn our U.S. expansion from a slow start into real momentum. Their in-depth market analysis and clear, data-driven recommendations gave us the insight we needed to refine our strategy, target the right clients, and choose effective distribution channels. Within just three months of implementing their advice, we had tripled our U.S. sales and were well on the way to establishing PumpEng as a serious player in the American mining market. We were subsequently acquired by a major American firm.

Matt Oliver
PumpEng

Working with Dearin & Associates transformed our global expansion from a daunting idea into a clear, actionable reality. Within just a year, Survival went from exploring options to trading in 22 countries, with strong distribution partners across Europe, the Middle East, and Asia. The team’s data-driven strategy, hands-on support, and expert guidance through distributor negotiations gave us the structure and confidence to scale internationally — and we’re now positioned for sustained global growth.

Mike Tyrrell
SURVIVAL

When I first decided I want to go global, I had all these grand plans. I wanted to go to certain countries but I didn’t know how to do that. Dearin & Associates gave me a structure to follow to take my company international and identify the blind spots that were holding me back.

Jeremy Streton
Business Legal Lifecycle
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Dearin & Associates provides excellent advice regarding anything to do with export needs for companies both big and small. They have a considerable wealth of experience available across all markets and most business types.

Diane Rae
Grandvewe Cheeses
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Thank you Cynthia and team for an amazing presentation. As an experienced exporter there were great insights and processes to further expand on strategy to entering new markets. The content was relevant and adaptable to a variety of exporters at all levels.

Jackie Barnes
Brookfarm
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Crawford Boots manufactures an industrial safety waterproof boot for the underground mining market. Working with Dearin & Associates has been a godsend for me, as it has helped me break things down and truly understand and appreciate the processes involved in business strategy, both domestically and internationally.

Penny Crawford
Crawford Boots

Knowing what to focus on to achieve growth was our biggest challenge. Working with Dearin & Associates gave us the clarity to build an international strategy and execute it. Before, we were overwhelmed but now we’re excited and confident at the opportunities that await us.

Georgie Yates
Aje

Trusted advisor to mid-market and government leaders

Over the past decade, Cynthia has worked with a range of mid-market, government and industry leaders, helping them elevate their international strategies and compete on the global stage, including:

  • ANZ
  • Qantas Airways
  • Qatar Airways
  • Ego Pharmaceuticals
  • Orica Mining
  • Aurizon Rail
  • The Fred Hollows Foundation
  • The Australian Hotels Association
  • The Export Council of Australia
  • Australian Department of Foreign Affairs and Trade (DFAT)
  • New South Wales Government
  • Victorian Government
  • Enterprise Singapore
  • Mississippi Development Authority
  • Abu Dhabi Government
  • Dubai Airport Freezone
Book a Global Growth Call
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Author and host of Business Beyond Borders

Cynthia is the author of Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East & North Africa and Business Beyond Borders: How to Take Your Company Global.

She is also the host of the Business Beyond Borders podcast, where she interviews leaders to unpack what it really takes to scale a business internationally.

Her forthcoming book, The Global Standard: Why the World Needs You to Go Beyond Borders, is a manifesto for a new era of international business — one where mid-sized firms lead global transformation through purpose, innovation and inclusion.

Through her writing, speaking and advisory work, Cynthia inspires business leaders to look beyond their borders, build resilient global strategies and help shape a more connected, prosperous world.

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Business Beyond Borders Podcast

Listen to global growth leaders

The Business Beyond Borders podcast reveals the real stories behind international success — hosted by Cynthia Dearin.

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From the blog

Global insights from Cynthia

A yellow road sign with black text reads "U.S. TARIFFS AHEAD" against a cloudy, dramatic sky.
Regulatory
Cynthia Dearin

Trump Tariffs on Trial

Just when you thought Trump tariffs were old news, they’re back in the headlines. Last week, two colleagues told me that “no one was talking about tariffs anymore” … turns

Read More »
5 June, 2025

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Get in touch with Cynthia

Get in touch to find out how Cynthia can help you achieve your international goals.

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