Don’t leave home without
a Digital Strategy!
If you’re going global or building a market leading business in your home country,
you need a coherent digital strategy and
a strong web presence.
As I work with clients who are building amazing businesses at home and around the world, I notice that they tend to run into three key problems when it comes to their digital strategy.
Don’t know where to start
Lots of people find the digital space intimidating. They know that standing out means having a great digital presence, but they don’t know where to start.
And who can blame them? It’s a complex space with almost unlimited options. If you don’t know how to navigate through it to find what works, the choice can seem overwhelming.
Can’t find a trusted provider
Even when you’re clear on your digital strategy and how you want it to work, there’s the challenge of finding a trusted provider.
Of course, there is plenty of choice when it comes to people who say they understand digital, but there’s also a big range in the quality of product that you can get. And that’s hard to determine up front.
How do you go about finding a team who understands your vision and your brand and can translate that to the digital space?
And how do you know that you can trust them to deliver high-quality work in the timeframe that you need it?
One thing is for sure … it’s not as easy as it looks.