With a population of 625 million people, South-East Asia offers some enormous export markets for your company’s goods or services. That’s roughly 25 times the size of Australia! But why is South-East Asia really so important? Which countries should you consider? How do you get started and ensure that you succeed once you do?

Our International Business Advisor, Dan Price, sat down with Michael Lee to discuss the ins and outs for small businesses who want to do business in South-East Asia.


Interested in going global? Our International Business Accelerator (IBA) is a structured, 12-month program to help SMEs enter international markets. Learn more about the IBA here: http://www.internationalbusinessaccelerator.com

Michael is a senior advisor with Dearin & Associates, and member of Dearin’s Advisory Board. He has had extensive experience expanding business internationally to Asia, New Zealand, the UAE and the UK. Michael is an Advisory Councillor for the Australian Industry Group and he serves as a Counsellor for the Australian Institute of International Affairs.

Jemima Riley

Jemima Riley is an international business and digital marketing consultant, with a particular focus on Australia's relations with the Middle East and China. She is Dearin & Associates' General Manager and has worked across a range of projects that build cultural and economic bridges between Australia and emerging markets.