International Market Entry Strategy
We help companies design and implement an international market entry strategy, so that they can scale internationally and amplify their impact in the world.
We help companies to scale internationally by supporting them in three key areas of their business:
10x Strategy
for many companies this is a robust international market entry strategy that is ten times better than their current best thinking
10x Momentum
in other words moving 10x faster into international markets than your current pace
10x Cashflow
cash in the bank is increasing by at least 10% year on year
To get those results, there are three big levers you can pull…
The first lever is Critical Thinking which includes:
- Developing an expanded vision - big picture thinking, rather than a “nickel and dime” picture of what you want to achieve.
- Pursuing deep insights - into the opportunities, threats, strengths, weaknesses and barriers to entry in the countries you’re hoping to enter. Understanding the size and dynamics of each market, who your ideal clients and competitors are and how to appeal and deal with them, appreciating the nuances of each culture and what that means for your team as you begin to work there.
- Getting a robust grip on reality - developing certainty that you can deliver on the vision you’ve developed and that your company is set up to do it.
To get those results, there are three big levers you can pull…
The first lever is Critical Thinking which includes:
- Developing an expanded vision - big picture thinking, rather than a “nickel and dime” picture of what you want to achieve.
- Pursuing deep insights - into the opportunities, threats, strengths, weaknesses and barriers to entry in the countries you’re hoping to enter. Understanding the size and dynamics of each market, who your ideal clients and competitors are and how to appeal and deal with them, appreciating the nuances of each culture and what that means for your team as you begin to work there.
- Getting a robust grip on reality - developing certainty that you can deliver on the vision you’ve developed and that your company is set up to do it.
The second lever is the ability to make Definite Decisions - high-quality choices which you make and adhere to. This is enhanced by:
- Having uncompromising objectives - clear, achievable goals that take you beyond your comfort zone. Without these, you won’t take the risks that you need to take to be internationally successful.
- Knowing your numbers - to make high-quality decisions you need to be across and in control of all the numbers in your business. This includes financial numbers and marketing data.
- Creating a powerful plan - a step-by-step plan which sets out who must do what, by when, to make your vision a reality.
And finally, to get things moving, you’ll need Extraordinary Execution - you must consistently carry out your strategy to a very high standard.
Extraordinary Execution becomes much easier when you have:
- Super systems - across all areas of the company, so that the founders can stop working 80 hours a week and start getting maximum leverage from their time.
- A top team - who are 100% on board with your ‘global vision’ for the company. Ideally, they’ll also have at least 90% of the skills needed to make the vision reality, and be willing to put in 120% effort to get results.
- Active accountability - external observers who give objective feedback, encouragement and counsel on your plans and on progress. We believe that to a large extent, environment dictates performance.
Executive Advisory Program
The Executive Advisory Program (EAP) is our flagship offering in the international market entry strategy space.
It is designed for companies turning over $2M+ and enables us to work with your team across a number of areas, to give you the tools to realise your global vision with minimum stress and maximum impact.
We start with a four-month engagement, as in our experience this is the minimum amount of time that you need to get results. Each month we meet twice to work on the areas that you have identified as priorities, including:
- an hands-on, ‘doing’ workshop, to give you the tools that you need to go global and,
- a 1:1 mastermind session to review your financial dashboard, problem solve, track progress and celebrate wins.
In between workshops, you can reach out to us for support,
whenever you need it.
Our Advisors
Meet our team of trusted international strategy experts
Our Clients
What our clients say
I had the privilege of working with Gerald during his time at Polyglot, where he brought clarity and pragmatism to complex HR and governance matters — always balancing strategic thinking with practical solutions. His professionalism and integrity made him an invaluable partner.
Later, at Forrest Contact, Gerald’s structured, results-oriented approach helped us identify and nurture high-value opportunities in a competitive market.
He combines deep expertise with a collaborative, people-first mindset — building trust and creating environments where both people and business outcomes thrive.
Adrian Nicolini
Wilkhahn
Working with Dearin & Associates made our Australian trade mission a standout success. Their structured, hands-on approach—from assessing market readiness to refining our pitch and facilitating high-value buyer meetings—gave each participating company the tools and connections needed to enter the market with confidence. The team’s deep local insight and proactive support delivered immediate results in leads, visibility, and clear pathways to market entry, setting a strong foundation for our Singaporean brands’ expansion into Australia.
Enterprise Singapore
Partnering with Dearin & Associates completely changed the trajectory of our global expansion. Their Blueprint for International Success gave us the structure and clarity we’d been missing, helping us refine our pricing, optimise our systems, and build the right team to scale internationally. Within eight months, we secured seven distributors across Europe and generated purchase orders that more than covered our investment. We now have the confidence, strategy, and momentum to grow Redsbaby into a truly global brand.
Redsbaby
Dearin & Associates gave us the clarity and direction we needed to expand confidently across the Asia-Pacific region. Their in-depth market analysis and actionable recommendations identified the best countries to target, outlined key pricing and distribution strategies, and removed much of the uncertainty around international growth. Thanks to their expertise, we now have a clear, prioritised roadmap for scaling Backdoor Shoes globally with focus and confidence.
Backdoor Shoes
We had an outstanding experience working with Dearin & Associates. The team was amicable and TSC was able to speak freely and brainstorm through problems to affect solutions. We were able to move from an abstract concept to a concrete strategy in just a few sessions, culminating with Dearin successfully executing the first phase of the plan.
We would absolutely recommend Dearin & Associates. They are an intelligent, well-networked, forward leaning team with a focus on obtaining results for their clients. The team at Dearin was able to come up with a creative solution to an abstract problem and leverage their regional network to succeed where TSC working alone would have failed.
Mike Connolly
Technology Service Corporation (TSC)
Partnering with Dearin & Associates made it possible for Smart Rider to expand beyond Europe with clarity and confidence. Their data-driven approach pinpointed Australia as the ideal launch market, and within six months we had secured a partnership with the country’s leading equine retailer. Thanks to D&A’s expertise and structured process, we entered the Oceania market strategically and efficiently—laying the groundwork for continued international growth.
Arbel Passal
Smart Rider
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