Brewing Success: How Starbucks Won Over China
When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At face value, it seemed like a cultural mismatch destined to fail – coffee simply wasn’t part of daily life in China. Yet today, with more than 7,600 stores across […]
Australia Market Entry: DIY or Distributor?
Though geographically distant, Australia has emerged as a highly attractive market for premium European consumer brands. Its multicultural population, political stability, and strong purchasing power continue to draw significant foreign direct investment.
Australia: A Mining Powerhouse: Opportunities, Challenges, and the Road Ahead
Australia has long been a global leader in the mining sector, renowned for its abundant mineral resources, stable political environment, and world-class infrastructure. The industry is a cornerstone of the Australian economy,contributing significantly to GDP, employment, and export revenues. However, the sector is also facing increasing challenges, such as environmental pressures, global market volatility, and […]
International Mode of Market Entry: Investment Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my previous posts, I discussed two of the lower-risk strategies when it comes to international mode of market entry – trading strategies like exports […]
International Mode of Market Entry: Transfer Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my last blog on international modes of market entry, I talked about trading strategies, such as exports and ecommerce. These approaches are typically low-risk, […]
International Mode of Market Entry: Trading Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you’ve decided to expand your business internationally and chosen a market to enter, you’ll need to decide on a mode of market entry. This […]
International Market Selection: Four Mistakes to Avoid in 2024
Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
The UK-Australia Free Trade Agreement Comes Into Force: A Gateway to Mutual Benefits for Businesses
The UK-Australia FTA Comes Into Force At midnight tonight on 31 May 2023, the UK-Australia Free Trade Agreement will come into force, marking the beginning of a new chapter of economic collaboration and abundant opportunities for Australian and British businesses. The landmark agreement was described by Prime Minister Anthony Albanese as “one of the most […]
International Market Selection: Four Questions to Ask Yourself
“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?
In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”
Choosing the Right Market: International Market Entry Barriers
In my previous posts on market selection, I’ve talked about some of the common pitfalls to avoid as you embark on the international market selection process, as well as four questions to help you get started. Once you have narrowed down your list of potential target markets, it’s time to take a closer look at […]
