Is Australia the Right First Market for Your International Expansion?
Australia offers high purchasing power, sophisticated consumers, strong ecommerce adoption and concentrated customer markets. Here’s how to assess whether it should be your first international market.
How to Choose the Right International Market for Your Consumer Brand?
Choosing an international market requires more than comparing population, income and category growth. Consumer brands also need to understand customer behaviour, competition, willingness to pay, distribution and how well their proposition fits the local market.
How to Choose Your First International Market as a Small Business?
Choosing your first international market requires more than comparing population, GDP and growth. Small businesses need to assess customer demand, route to market, entry costs, risk and whether they have the resources to pursue the opportunity properly.
UK vs EU: Choosing the Right Starting Point for European Expansion
The biggest European market is not always the best first market. This guide compares UK and EU entry across customer opportunity, channel economics, localisation, logistics, regulation and company capability.
Where Should You Launch in the US? How to Choose the Right State or Region
Choosing where to launch in the US starts with your customers, not a generic ranking of states. This guide explains how to compare states and regions using a customer-backwards approach.
Expanding Into the US: Is It the Right Next Market for Your Business?
The US can offer enormous growth potential, but it also demands significant investment. This guide explains how to assess whether the market, economics and entry model are right for your business.
Expanding Into Europe: Why Europe Is the Wrong Place to Start?
Europe is a major growth opportunity, but the commercial case varies significantly between countries. This guide explains how to choose the right first European market based on demand, economics, route to market, localisation and operating fit.
Austria for Food Retail: What It Takes to Win on the Shelf
Austria, nestled in the heart of Europe, offers an attractive yet demanding landscape for food and beverage exporters. With nine million consumers, strong purchasing power and a taste for premium quality, it’s often used as both a proving ground ..
Analysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike.
Indonesia’s Live Shopping Boom: How Your Brand can Benefit
Indonesia, with its population of over 280 million people, has become one of Southeast Asia’s most dynamic e-commerce markets. Even the closure of TikTok Shop in October 2023 couldn’t slow its momentum.
