International Digital Marketing Strategy

Over the last decade, digital marketing has had a profound impact on the way companies promote themselves and sell to their clients, both at home and in global markets.

In this episode I caught up with Andrew Raso, founder of Online Marketing Gurus, one of Australia’s fastest growing digital marketing agencies.

Andrew and his friend Mehrdad set up the company in 2012, not long after they left university. By 2019 they had 500 clients and almost $20 million in revenue and Andrew decided to start looking for growth opportunities offshore.

Andrew was kind enough to share the experiences he’s had in the international space and some of the lessons he’s learned.

Join me to find out:

• Why OMG chose the US and Singapore as its initial international markets
• How digital marketing varies from country to country
• Which digital marketing channels generate the best results in international markets
• Why it’s crucial to test an international market before jumping in

I had fun recording this conversation with Andrew, and I hope you get great value from it. If you know someone who would benefit from this interview, please share the episode with them.

Interested in learning more about international marketing strategy? Read my post > Going global? Here’s why you need a tailored marketing strategy