Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?
In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”
In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls, questions to ask, and barriers to entry. In this blog, I want to run you through the final considerations that you need to take into account before you go ahead and hitch your wagon to […]
How “Look After Yourself” became an international brand with Tom Griffith, Co-founder of Emma and Tom
episode 52 How “Look After Yourself” became an international brandwith Tom Griffith, Co-founder of Emma and Tom I hope you’re surviving the madness, wherever you are in the world today. This week, to keep you powering through lockdown, I wanted to bring you something a little lighter and more inspirational than what you’ll get on […]
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
I’ve spent a lot of time this week checking in on my clients and colleagues – hours spent in Zoom and on phone calls. Pretty much all anyone can talk about is COVID-19 and what it’s likely to mean for their company. Naturally, the news isn’t great, and whatever you think of the various measures […]