International Marketing Localisation: What to Adapt First and How to Decide?
International marketing localisation requires businesses to decide which messages, sales materials and customer-facing content need adapting for a new market. Drawing on Dearin & Associates’ experience supporting an international logistics company entering Australia, this article explains how to prioritise marketing assets, allocate budgets and test localised content against customer needs.
How Consumer Brands Can Test Demand in a New Market Before Investing Heavily?
International SEO can reveal how customers in different markets search, compare suppliers and evaluate products. Learn how to use search behaviour, localisation and commercial metrics to guide international marketing investment.
How to Choose the Right International Market for Your Consumer Brand?
Choosing an international market requires more than comparing population, income and category growth. Consumer brands also need to understand customer behaviour, competition, willingness to pay, distribution and how well their proposition fits the local market.
How to Choose Your First International Market as a Small Business?
Choosing your first international market requires more than comparing population, GDP and growth. Small businesses need to assess customer demand, route to market, entry costs, risk and whether they have the resources to pursue the opportunity properly.
Expanding Into the US: Is It the Right Next Market for Your Business?
The US can offer enormous growth potential, but it also demands significant investment. This guide explains how to assess whether the market, economics and entry model are right for your business.
UK successfully trials biggest four-day working week pilot; what could this mean for your business and the future of business operations?
“The economy doesn’t need us to be working five days a week any more. It was 100 years ago… but the economy has transformed since then.” (Joe Ryle, director of the 4 Day Week Campaign) Results released earlier last month from the UK four-day week trial show an overwhelmingly positive response from staff, claiming they […]
International Product-Market Fit: Making sure your product will sell… before you start selling
When it comes to selling internationally, big mistakes are often made around product-market fit. When companies are intimately acquainted with the desires and expectations of their domestic customers, they sometimes get complacent. When the time comes to expand to new markets overseas, companies think they can replicate what they’ve done at home overseas and get the same result. But this just isn’t the case, as a bunch of companies have learnt the hard way.
25 Things to Do During a Global Pandemic
Table of Contents Get out the red pen Identify opportunities disguised as threats Investigate a potential pivot Change channels… Work on your international strategy Be a good corporate citizen Create magic marketing Reach out to your network Write your book Get some sleep Establish KPIs for your team Build budgets Start a podcast Go on […]
Facing the global health crisis – which type of company are you?
I’ve spent a lot of time this week checking in on my clients and colleagues – hours spent in Zoom and on phone calls. Pretty much all anyone can talk about is COVID-19 and what it’s likely to mean for their company. Naturally, the news isn’t great, and whatever you think of the various measures […]
Discussion on Global Economic Outlook and Investment Evaluation
Table of Contents Overview of Global Economic Growth Prospects Impact on business decision making The International Monetary Fund’s (IMF) World Economic Outlook was published in October 2019 and, as usual, provides a valuable back drop to international business investment decisions. One of the key observations discussed in that report is not that the emerging markets […]
