Gut Feel: Why Market Research Matters in Global Expansion
Taking your business to a new market can be exciting and daunting, particularly if you’re experiencing rapid growth in Australia. There is the promise of larger overseas markets like China or the US, but rushing in without proper market research can lead to costly mistakes, false starts, inefficient marketing spend and wasted effort. Despite local […]
Importance of Market Research when Going Global
Cynthia Dearin clarifies the importance of market research before going global for small to mid-sized businesses.
