Speed Kills: The Fatal Mistake Fast Brands Keep Making
In today’s crowded marketplace, most brands are racing against the clock. And it makes sense. When the average consumer’s attention span lasts just a few seconds, speed almost feels like survival. Launch fast, post often, stay visible.
Distributors Just Want to Have Fun: Why Trade Shows are Still Fundamentally Human
AI is everywhere. From automated emails to sales chatbots, businesses are being optimised, streamlined, and in many cases, dehumanised.
International Marketing: How to make your message stick in overseas markets
Table of Contents Core values: personal appeal or desire to be seen? Product selection criteria: Innovation or Brand Credibility? Reaching the market International Marketing Success Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences […]
Why goal-setting doesn’t work!
Table of Contents We set goals without knowing why We get blasé about the essentials We’re not consistent So what’s the answer? It’s January, the month where people get momentarily excited about the year ahead. With the promise of a fresh start, most of us make new year’s resolutions: “I’m going to lose weight, exercise […]
Can little Aussie food companies really take the world by storm?
There has been a lot of talk about Australia becoming the “food bowl” of Asia over the last few years and the trade statistics indicate that Australia’s trade with the rest of the world in food products continues to increase. Take for example, wine sales, which increased in value by 11% in 2016, reflecting increasing […]
Overwhelmed by Your International Expansion?
As I work with business owners and executives who are expanding their companies internationally, I’ve found that most of them deal with similar challenges as the project ramps up: Competing priorities – with an international business starting to grow alongside the domestic one, there are suddenly lots more things to do and priorities start to […]
