International Marketing: How to make your message stick in overseas markets
Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing, so they either “copy + paste” […]
What does the US-China trade war mean for AU?
Cynthia Dearin explains what does the US-China trade war mean for Australia and if this a crisis or an opportunity. Tune in to learn more.
