Ego Pharmaceuticals’ business in the Middle East represents a significant proportion of our world-wide business. As our business has grown more complex, cultural differences have had a much greater impact.
Based on a thorough situation analysis, Dearin & Associates put together a training program for Ego Pharmaceuticals across a wide range functions that have some interaction with the Middle East. This involved providing some models to explain the basis for the differences but more importantly, lots of interaction and discussion of real issues and misconceptions.
