I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
Dearin & Associates is an international strategy consulting firm that advises companies on international expansion, market research and modelling, cross-cultural training and strategic business connections.
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