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Are Rockstars Risk-Takers?

Posted by on Business, Business Leaders, Global Expansion, Home, International Business, International Market Entry, Trade

Are Rockstars Risk-Takers?

    Have you ever looked at another business that does the same thing as yours but has clients all around the world and felt just a tiny bit jealous? Why are some companies international rockstars while others are plodding along, just getting by with clients in one city or one state? Do the rockstars have more money? Better ideas? Bigger investors? Well maybe, but here’s what I think...

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Tunisia: Going from strength to strength

Posted by on Arab World, Economy, International Affairs, International Business, Tunisia

Tunisia: Going from strength to strength

If the African north coast is an arch, then Tunisia could be its key stone. This country of 11 million people sits almost in the centre of the arch and is almost the right shape for a key stone. The country uses its geographic position to offer itself as a gateway to the rest of Africa and not just its fellow francophone countries.  At an event in London in late September,...

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Doing Business in South-East Asia: Interview with Michael Lee (full transcript)

Posted by on Asia Pacific, Business, Cross-cultural Management, Global Expansion, International Business, International Market Entry

Doing Business in South-East Asia: Interview with Michael Lee (full transcript)

  With a population of 625 million people, South-East Asia offers some enormous export markets for your company’s goods or services. But why is South-East Asia really so important? Which countries should you consider and how do you get started? I recently sat down with Dearin & Associate’s Michael Lee to discuss the ins and outs of doing business in South-East Asia. Why is South-East Asia so important? Michael: South-East...

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Doing Business in South-East Asia: Interview with Michael Lee

Posted by on Asia Pacific, Export, Home, International Business, International Market Entry

Doing Business in South-East Asia: Interview with Michael Lee

With a population of 625 million people, South-East Asia offers some enormous export markets for your company’s goods or services. That’s roughly 25 times the size of Australia! But why is South-East Asia really so important? Which countries should you consider? How do you get started and ensure that you succeed once you do? Our International Business Advisor, Dan Price, sat down with Michael Lee to discuss the ins...

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Does Your International Marketing Strategy Suck? Here’s Why…

Posted by on Business, Business Strategy, Global Expansion, International Business

Does Your International Marketing Strategy Suck? Here’s Why…

  This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. They fall into the #1 trap of international marketing The number one trap of international marketing is to assume the target is pretty much like your domestic target, just communicating...

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Is it really possible to “Go Global” as a really small business?

Posted by on Business, Global Expansion, International Business

Is it really possible to “Go Global” as a really small business?

  In a recent event, organized by Dearin & Associates in collaboration with OFX and the Australian British Chamber of Commerce, Cynthia Dearin discussed the global potential of SMEs. Most SMEs believe that “Going Global” is very difficult, but in reality it’s easier than you think. There are many examples of small Australian companies that successfully expanded into international markets in the span of a few short years, such as RecruitLoop....

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Is your business fixated on the slow-dripping tap?

Posted by on Business, Global Expansion, International Business

Is your business fixated on the slow-dripping tap?

  I was recently in a café with my partner waiting for a couple of coffees. I walked to a nearby counter to pour us each a glass of water from a pair of water dispensers. One of the dispensers was taking forever. Although it was fuller than the other and the tap was fully open, water was barely trickling out. I grew frustrated at how long such a...

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So… What’s Stopping You From “Going Global”?

Posted by on Business, Global Expansion, International Business, International Market Entry

So… What’s Stopping You From “Going Global”?

  Is your company successful at home? Do you believe it could do ten times better if you expanded internationally? I know a lot of businesses and owners in that category. They’re doing quite well in their local market and they’re like “it would so cool to expand to Singapore … and then China” …. or “we’re thinking about New Zealand and then the UK”. But how many of...

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How Free Trade Agreements Can Help You Expand into Asia

Posted by on Asia Pacific, Export, Global Expansion, Home, International Market Entry, Trade

How Free Trade Agreements Can Help You Expand into Asia

Many micro-to-medium sized Australian companies might be surprised to learn that they are missing out on lucrative export opportunities overseas, simply because they’ve never looked into Australia’s Free Trade Agreements (FTAs) with North Asia. Australia has three FTAs in place with North Asia countries: China, Japan and Korea. With a combined population of 1.56 billion people, these three countries represent enormous export markets for Australian businesses. They alone account...

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A is for Amman: An Alternative Middle East business hub

Posted by on Arab World, Cross-cultural Management, Home, International Market Entry, Jordan, Lebanon, United Arab Emirates

A is for Amman: An Alternative Middle East business hub

For companies looking to enter new markets in a region, the choice of regional base or hub is an important one. A wisely chosen regional base acts as a springboard to other regional markets, a distribution centre, source of market intelligence and gives you a local address, which can provide an edge compared to those trying to access from a distance. In the MENA region, Dubai has emerged in...

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