Whether you’re selling in your domestic market or further afield, how you price is critical to how customers perceive value in your offering. Your overall strategy should be reflected in your pricing. In other words, price should not drive your product and service; the results you produce, the service you provide and how you deliver […]
Dearin & Associates is an international strategy consulting firm that advises companies on international expansion, market research and modelling, cross-cultural training and strategic business connections.
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