Cultural Awareness, the Cure to Failing in Germany
Expanding overseas is an expensive task. Companies invest in logistics, lawyers, new marketing campaigns, sales strategies and the list continues. Having invested heavily, you do not want your market entry to fail. Yet, for three out of four overseas subsidiaries, failure is the reality. A core reason is that companies overlook the human aspect: the […]
International Market Selection: Four Mistakes to Avoid in 2024
Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
