What is Culture? How Cultural Differences Impact International Business
Interested in expanding your business internationally and learning more about culture? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. As I mentioned in my post Bridging the Cultural Divide, culture has visible and invisible layers, just like an iceberg. The visible aspects of culture include the way people […]
Financial Stability: A must-have when choosing an international distributor
When expanding internationally, the financial stability of your distributor is just as crucial as your own. An unstable distributor can jeopardize your global ambitions. Instead, aim for a partner who can elevate your business to new heights. This blog will show you why a financially viable distributor is beneficial and how to select the best […]
