How to Export Food Products from Australia: A Comprehensive Guide

How to Export Food Products from Australia: A Comprehensive Guide

Are you an Australian food manufacturer looking to expand your business internationally? There are almost endless opportunities for international expansion – the world loves Aussie food – but there are also plenty of hoops to jump through regarding government regulations that exporters must comply with.

To help you, we’ve compiled a guide to “almost everything you need to know” before starting your export journey. Read on to find out more!

1. Understand Export Requirements

Before you start exporting, it’s crucial to understand the basic requirements set by the Australian Border Force (ABF).

Export Declaration

If you are sending goods out of the country, you’ll need an Export Declaration if the goods:

  • Are valued at more than AUD$2,000: Any food product shipments valued over AUD$2,000 require an export declaration to ensure all goods comply with export regulations and international standards.
  • Contain the following:
    • Dairy Products: Exporters need permits from the Department of Agriculture, Fisheries and Forestry (DAFF) due to strict international regulations on dairy health standards.
    • Meat Products: Exporting meat requires compliance with the Export Control Act 1982 and the Meat and Livestock Australia (MLA) regulations. This includes obtaining health and safety certifications and ensuring the meat is sourced from approved facilities.
    • Seafood: Like meat, seafood exports must comply with health certifications and biosecurity measures.
    • Plant-Based Food Products: Products like fruits, vegetables, nuts, and grains often require phytosanitary certificates to ensure they are free from pests and diseases.

Exemptions

Small-scale food shipments valued under AUD 2,000 might be exempt from requiring an Export Declaration. This can be useful for smaller businesses or samples sent to international buyers.

For more detailed information, please visit the ABF export requirements page. Your food products must also meet the biosecurity standards of your target market, to ensure that exported products do not introduce pests or diseases to other countries. Notably, the US restricts the import of citrus plants and fruits from Southeast Asia to prevent the introduction of the Asian Citrus Psyllid – a pest that has devastated citrus industries globally.

You also need to comply with the target market’s food safety laws. Some countries highly regulate and even ban certain additives and ingredients found in food products. For example, we recently had an inquiry from a company that wanted to sell a product containing meat to the UK. They were disappointed to discover that this lucrative market was closed to them because of the UK’s ban on meat containing hormones!

Here are some other notable examples:

Country Controlled/Banned Additives
USA
Sodium Benzoate: The FDA regulates the amount of sodium benzoate used in food products – this chemical is commonly found in carbonated soft drinks, fruit juices, and condiments
Potassium Bromate: This additive is banned in many countries due to its potential to cause cancer but is still allowed in the U.S. with certain restrictions – this chemical is commonly found in commercial bakery products
EU
Titanium Dioxide (E171): This additive has been banned in the EU since 2022 due to concerns about its potential genotoxicity – this chemical is commonly found in candies and powdered milk
BHA and BHT:These preservatives are restricted due to concerns over their potential to cause cancer – this chemical is commonly found in cereals and processed foods
Canada
Sulfites: The use of sulfites is heavily regulated due to allergic reactions and health concerns – this chemical is commonly found in dried fruits, wine, and beer
China
Potassium Bromate: Similar to the EU and Canada, China bans this additive due to its potential carcinogenic effects – this chemical is commonly found in commercial bakery products

2. Research the Market

Size the Market

Market Sizing and Pricing: Conduct a market sizing and pricing exercise to shape your strategy and uncover critical information such as the state of the economy and income levels in your chosen country. This data helps compare your target market’s size to other markets you are considering and evaluate whether people can afford your goods or services. For example, we recently assisted a client in understanding whether their bakery products would be competitive in Asia and Europe. We provided a comparative analysis of retail prices per 100g of similar products across several markets.

Determine Profitability

Price Analysis: Work out how much customers might be willing to pay for your product based on how much they pay for similar products in the target market. Consider whether you should charge a premium or discount compared to your competitors after accounting for distribution costs and tariffs.

Research the Context

Cultural, Economic, and Political Background: Research the cultural, economic, and political background of your target market. Seek advice from other businesses already operating in your target market to understand any tariffs and non-trade barriers you should be aware of.

3. Ensure Compliance and Sustainability

Sustainability and traceability are becoming increasingly important in international trade. Many international markets require proof of sustainable and ethical sourcing practices.

Sustainable Practices

Fair Trade Certification: Products like coffee, cocoa, and bananas often require this certification to prove they are ethically sourced, providing fair wages and working conditions for producers. Evidence of your sustainable practices can enhance your brand’s reputation and marketability.

Traceability Systems

Traceability: Establishing robust traceability systems can help your business comply with international regulations and build consumer trust.

For example, the EU’s Farm to Fork Strategy aims to make food systems fair, healthy, and environmentally friendly, requiring comprehensive traceability systems to ensure all stages of production, processing, and distribution are traceable.

4. Utilize Support and Resources

There are numerous support programs available for Australian exporters:

Assistance Programs

DAFF Grants and Assistance: The Department of Agriculture, Fisheries and Forestry offers various grants and assistance programs to support exporters in expanding their businesses.

Training & Development

3D Training Programs: DAFF has introduced new 3D training programs for dairy exporters to upskill their export capabilities.

On top of that, we are here to help. Whether you need help getting started on your export strategy, identifying suitable markets, or finding a distributor that is tailored to your needs, just reach out to us via our LinkedIn or book a call from this page.

Navigating the world of international food exports can be complex, but with the right knowledge and resources, you can successfully expand your business and share your delicious products with the world. Happy exporting!

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