Many companies invest heavily in global strategy. Far fewer succeed in turning that strategy into sales once they hit real markets, real partners, and real complexity.
In this episode of the Business Beyond Borders podcast, host Cynthia Dearin is joined by Mike Todd, Senior Advisor at Dearin & Associates and the execution lead who works with clients when strategy has to become action. Mike has led international sales and execution across multiple regions, and he’s seen first-hand why good strategies fail without clear ownership, systems, and relationships on the ground. Together, Cynthia and Mike unpack what execution really means in international expansion, including:
- Why strategy is just theory until it’s tested in-market
- Where global strategies most commonly break once execution begins
- Why systems and frameworks matter, but relationships ultimately drive traction
- How accountability (or the lack of it) determines whether sales momentum builds or stalls
- What separates companies that scale internationally from those that never quite get thereThis conversation is for founders, CEOs, and leadership teams who already have a strategy — and now need to make it work in the real world.
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