Cynthia Dearin

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Posted by Cynthia Dearin in Business, Business Leaders, Global Expansion, Home, International Business, International Market Entry, Trade

Are Rockstars Risk-Takers?

Have you ever looked at another business that does the same thing as yours but has clients all around the world and felt just a tiny bit jealous? Why are...

Posted by Cynthia Dearin in Business, Business Strategy, Global Expansion, International Business

Does Your International Marketing Strategy Suck? Here’s Why…

This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the...

Posted by Cynthia Dearin in Business, Global Expansion, International Business, International Market Entry

So… What’s Stopping You From “Going Global”?

Is your company successful at home? Do you believe it could do ten times better if you expanded internationally? I know a lot of businesses and owners in that...

Posted by Cynthia Dearin in International Business

Why your business might be the next international success story …

Have you ever looked a company like Uber or WhatsApp and wondered how they got so successful? Have you ever looked at your own company and thought: “I wish I...

Posted by Cynthia Dearin in Home, International Market Entry

What I learnt from my biggest international mistake …

More than a decade ago, I made an international business mistake, which cost me dearly. I want to tell you about it. I was initially so embarrassed that I...