With more than 30 years of experience in building brands in overseas markets and turning them ‘international first’ businesses, Mike possesses extensive knowledge of the UK & EU markets, as well as experience in the US, Middle East and APAC regions. Through his deep-dive philosophy into other cultures’ processes and procedures, he brings a rare entrepreneurial zeal to the international launch process. Having a strong grasp of the risk-reward paradigm that can grip the founder in ‘expansion hesitation’, Mike can offer a steady ship in navigating the headwinds on the way to global success.