“Dearin discusses successful cases of international expansion. There is much to learn from attempts that went wrong – for example, the initial failure of Starbucks to move into Australia underlines the necessity of knowing cultural mores. Be clear on your strategy, says Dearin, and focus on one country at a time. Ensure that you have sufficient cash on hand to sustain the setup period, and put effort into developing suitable metrics. This is solid advice provided in plain language, adding up to a useful package for anyone who is ready to look for new challenges”