Why Global Trade Isn’t a “Boys’ Game”
This article is part of a series adapted from The Global Standard, Cynthia’s forthcoming book on what it really takes to build internationally competitive businesses. In the lead-up to the hardcopy release, we’re unpacking some of the most persistent myths that continue to shape — and limit — global growth. The Origins of the “Boys’ […]
Growth vs Stagnation Mindset: How Misaligned Teams Derail Global Growth
Over the years, I’ve worked with leadership teams across Europe and Australia who were technically strong, commercially experienced, and deeply proud of what they had built.
Alignment in Practice: A Practical Framework for Leading International Teams
Alignment is not a destination; it’s a discipline. For busy leadership teams, sustained high performance requires clarity across three distinct areas: Strategic Direction (WHAT & WHY), Operational Execution (WHO & HOW), and Cultural Barriers (WHY NOT).
How to Build a B2B Sales Team Without Wasting $300K
Recently, I was asked about the investment required to establish an in-house B2B sales team. Unlike B2C models with online sign-ups, B2B sales involve a different, more complex process. And this can be hugely expensive and high-risk if you don’t get it right.
Is goal-setting just a bunch of hype?
It’s January and as we start the new year the internet is awash with posts about goal-setting. Particularly popular these days is the contrarian theme “why goal-setting doesn’t work” and you may be wondering, “Is it true? Is goal-setting just a bunch of hype?” My personal belief is that goal-setting is crucial for success, in […]
Expanding Your Brand into New Markets: Why Communications Matter
Congratulations, your business has done so well in Australia – it’s time to bring your success into another market. Introducing your brand into a new territory is exciting, but it can be just as challenging. Take it from my years of experience working with companies in Southeast Asia, I have learned that international success requires […]
What’s at Stake for Global Trade in the 2024 U.S. Election?
The upcoming U.S. election isn’t just a simple domestic issue; it could have wide-ranging effects on world trade. Rules on international economic relations, particularly with large players like China and the EU, as well as key trading partners such as Australia, could be dictated by policy from Donald Trump or Kamala Harris. Donald Trump: Will […]
How to Expand & Grow Your Business Globally with an EOR
Table of Contents EOR for Global Business Benefits of using an employer of record: The future of Global Employment With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow […]
Australia – a rising fashion star in international markets?
As international retailers like H&M, Zara and Topshop continue to open up throughout Australia, there has been a lot of talk about the death of local fashion labels. But is it really true? The domestic retail market is definitely a competitive and expensive space to play. A relatively small local market, the high cost of […]
Girls on top: Women-led SME’s taking on the world – #1
My team and I run the International Business Accelerator, a structured end-to-end teaching and coaching program to help micro-to-medium sized companies build and implement winning strategies for launching their business internationally. This March, we’re excited to be launching the #GirlsGoingGlobal campaign, to coincide with International Women’s Day. As part of this initiative, we’re showcasing a […]
