How to Build a B2B Sales Team Without Wasting $300K

Torn pieces of paper with the words "BUSINESS", "2 TO", and "BUSINESS" printed on them in blue and black text, arranged on an orange background to spell "BUSINESS 2 TO BUSINESS" or "B2B"

Recently, I was asked about the investment required to establish an in-house B2B sales team. Unlike B2C models with online sign-ups, B2B sales involve a different, more complex process. And this can be hugely expensive and high-risk if you don’t get it right.

Is goal-setting just a bunch of hype?

Person brainstorming in front of a wall with colorful sticky notes, symbolizing strategic planning and goal-setting, illustrating concepts from the blog post 'Is goal-setting just a bunch of hype?

It’s January and as we start the new year the internet is awash with posts about goal-setting. Particularly popular these days is the contrarian theme “why goal-setting doesn’t work” and you may be wondering, “Is it true? Is goal-setting just a bunch of hype?” My personal belief is that goal-setting is crucial for success, in […]

Expanding Your Brand into New Markets: Why Communications Matter

A business consultant guiding a client on market expansion strategies using a laptop in a modern office setting.

Congratulations, your business has done so well in Australia – it’s time to bring your success into another market. Introducing your brand into a new territory is exciting, but it can be just as challenging. Take it from my years of experience working with companies in Southeast Asia, I have learned that international success requires […]

What’s at Stake for Global Trade in the 2024 U.S. Election?

American flag waving in the homes

The upcoming U.S. election isn’t just a simple domestic issue; it could have wide-ranging effects on world trade. Rules on international economic relations, particularly with large players like China and the EU, as well as key trading partners such as Australia, could be dictated by policy from Donald Trump or Kamala Harris. Donald Trump: Will […]

How to Expand & Grow Your Business Globally with an EOR

how-to-expand-and-grow-your-business-globally-with-an-EOR

Table of Contents EOR for Global Business Benefits of using an employer of record: The future of Global Employment With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow […]

Australia – a rising fashion star in international markets?

Young woman taping boxes to be shipped

As international retailers like H&M, Zara and Topshop continue to open up throughout Australia, there has been a lot of talk about the death of local fashion labels. But is it really true? The domestic retail market is definitely a competitive and expensive space to play. A relatively small local market, the high cost of […]

Girls on top: Women-led SME’s taking on the world – #1

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My team and I run the International Business Accelerator, a structured end-to-end teaching and coaching program to help micro-to-medium sized companies build and implement winning strategies for launching their business internationally. This March, we’re excited to be launching the #GirlsGoingGlobal campaign, to coincide with International Women’s Day. As part of this initiative, we’re showcasing a […]

Can little Aussie food companies really take the world by storm?

Granola bars made of sesame seeds, peanuts, cashew nuts.

There has been a lot of talk about Australia becoming the “food bowl” of Asia over the last few years and the trade statistics indicate that Australia’s trade with the rest of the world in food products continues to increase. Take for example, wine sales, which increased in value by 11% in 2016, reflecting increasing […]

Making It On the International Stage: Can Girls Really Go Global?

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Table of Contents Access to finance Family commitments Where are the mentors? “I don’t know where to start” “I just don’t have time” Here’s where we come in There has never been a better time to ‘go global’ and doing business internationally has never been easier… but can women really make it on the International […]

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