International Competitor Analysis: It’s a Red Ocean Out There…
Interested in expanding your business internationally and learning more about international competitor analysis? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to […]
Your Ideal International Client: Market Segmentation
As your business expands overseas, you’ll want to build relationships with your ideal international clients. These are the prospects that are most in need of your services, who will get the most value from your offering. They are the most likely to buy from you, and most likely to generate maximum revenue for your company […]
Doing Business in Australia – The Search for Stability and Predictability
When it comes to investing in international business expansion these days there is often hesitation – you tread lightly and scour Bloomberg Market Data Feed for any indication of positive trends. As you search for the right overseas market to scale up your business or put down roots for your new start-up, Australia should be […]
International Market Selection: Four Mistakes to Avoid in 2021
Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
How to Expand & Grow Your Business Globally with an EOR
With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow on a much larger scale. But where do you begin? How do you even set foot in another market, where you’re facing a completely different economic, social, cultural, and political context? And […]
How do I source and engage trusted international partners?
If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep local knowledge […]
International Product-Market fit … how much due diligence should I do?
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
Going global? Here’s why you need a tailored international marketing strategy
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
Why COVID-19 has made international strategy more critical than ever before
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
25 Things to Do During a Global Pandemic
It’s here. The global pandemic has arrived and my inbox is filled with updates about new health measures, cancelled events, and people working from home. COVID-19 has us panicked. Many people are frightened of catching the virus or losing someone close to them as a result of it. Doctors are scared about seeing the health […]
