International Competitor Analysis: It’s a Red Ocean Out There…
Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going to focus on what we do and not get hung up on the competition” or “we’re just a small company, we don’t need to do competitor analysis, that’s for […]
Design Matters: Could Manchester United’s new kit determine their destiny this season?
Ok, a quick disclaimer! I am a Man Utd fan – so not only as a fan, but also as a junior buyer, did I feel the pain of the 1996 grey kit fiasco. So this big question is, is history going to repeat itself? As we approach the start of the 2023/24 Premier League […]
