How to make sure your pricing is on the money
Wondering how to get your pricing right? Read on. There are a number of aspects and best practices that you should consider when pricing your products or services and that’s what this blog is about. Here are some of the best practices that you should review and apply to any pricing decisions that you make. […]
Design Matters: Could Manchester United’s new kit determine their destiny this season?
Ok, a quick disclaimer! I am a Man Utd fan – so not only as a fan, but also as a junior buyer, did I feel the pain of the 1996 grey kit fiasco. So this big question is, is history going to repeat itself? As we approach the start of the 2023/24 Premier League […]
International Competitor Analysis: It’s a Red Ocean Out There…
https://vimeo.com/642286388 Interested in expanding your business internationally and learning more about international competitor analysis? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Because ‘going global’ is such an involved process, doing competitor analysis is often overlooked. Myths abound in this space. CEOs say things like “we’re just going […]
