What is Culture? How Cultural Differences Impact International Business
Table of Contents Challenge Stereotypes Different lens Pay attention to hierarchy and status Rules vs relationships The group or the individual? Communication styles A word on email Approaches to time Interested in expanding your business internationally and learning more about culture? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company […]
Bridging the Cultural Divide
Table of Contents Assume that cultural differences will exist Appreciate that each market will need a different cultural approach Interested in expanding your business internationally and learning more about culture? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. I know from experience that one of the key challenges that […]
Cultural Awareness, the Cure to Failing in Germany
Table of Contents Honesty is key Expanding overseas is an expensive task. Companies invest in logistics, lawyers, new marketing campaigns, sales strategies and the list continues. Having invested heavily, you do not want your market entry to fail. Yet, for three out of four overseas subsidiaries, failure is the reality. A core reason is that […]
Five Top Tips on Creating Trust in International Business
This week, I’ve been reading a great book by Stephen M.R. Covey (son of the author of 7 Habits of Highly Effective People) called The Speed of Trust, and this has prompted me to think about the importance of trust in international business. Too often, trust in international business is low. This is apparent in the way […]
